Marketing Coordinator at Storesight LLC

Fayetteville, Arkansas, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Jul, 26

Salary

50000.0

Posted On

13 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand generation, Digital marketing, B2B SaaS, Marketing automation, HubSpot, Marketo, CRM, Salesforce, Google Analytics, Tableau, Campaign management, Account-based marketing, Lead nurturing, Data analysis, Content strategy, Communication

Industry

Business Consulting and Services

Description

POSITION OVERVIEW This role plays a key part in driving lead generation, nurturing prospects, and accelerating sales opportunities for our B2B SaaS platform. The ideal candidate is a creative thinker with strong organizational skills, a data-driven mindset, and a passion for executing marketing strategies that generate measurable results. KEY RESPONSIBILITIES Campaign Management ● Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, content syndication, webinars, etc.). ● Manage the creation and execution of ABM (Account-Based Marketing) initiatives to target high-value accounts. Lead Management ● Monitor and report on lead funnel metrics, ensuring leads are nurtured effectively through the buying journey. Marketing Automation and CRM ● Utilize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to execute email campaigns, landing pages, and nurture programs. ● Maintain data hygiene in CRM systems to ensure accurate reporting and segmentation. Performance Analysis ● Track and analyze campaign performance metrics (e.g., MQLs, SQLs, pipeline growth, ROI). ● Provide insights and recommendations to optimize demand generation activities. Collaboration ● Work closely with sales, content, and product marketing teams to align messaging and ensure campaign success. ● Coordinate with external vendors and agencies as needed for campaign execution. Market Insights ● Stay updated on industry trends, competitor activities, and emerging demand generation strategies. ● Identify new channels and tactics to drive lead generation and engagement. QUALIFICATIONS ● 1+ years of experience in demand generation, digital marketing, or related roles, preferably in a B2B SaaS environment. ● Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce). ● Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau). ● Excellent written and verbal communication skills. ● Ability to manage multiple projects in a fast-paced environment. ● Creative thinker with a results-oriented approach to problem-solving. BENEFITS ● Competitive salary ● Paid vacation and sick time ● Health, dental, and vision insurance ● Company-paid life insurance ● Supplemental Insurance ● 401(k) and Company match ● Opportunities for career advancement

Responsibilities

The Marketing Coordinator will plan and execute multi-channel demand generation campaigns and manage account-based marketing initiatives. They are also responsible for monitoring lead funnel metrics and maintaining data hygiene within CRM systems.