Marketing Coordinator at Ternus Lending, LLC

Charlotte, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jun, 26

Salary

0.0

Posted On

18 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, Automation, Salesforce, Pardot, Campaign Build, Segmentation, Reporting, Performance Improvement, Nurture Campaigns, Onboarding, Reactivation, Data Hygiene, Workflow Logic, Attribution Metrics, Email Marketing Best Practices, HTML

Industry

Financial Services

Description

Ternus was built by investors, for investors. We move fast, communicate clearly, and focus on execution. Our job is simple: deliver capital without friction and support investors building real businesses. About the Role We are hiring a Marketing Coordinator focused on lifecycle marketing and automation. This role owns execution inside Salesforce and Pardot, building and optimizing campaigns that generate, nurture, and convert borrowers, brokers, and referral partners. This is a hands on role responsible for campaign build, segmentation, reporting, and performance improvement across the customer journey. Core Responsibilities Lifecycle and CRM Automation · Build and manage automated nurture, onboarding, and reactivation campaigns · Own audience segmentation, tagging, and data hygiene inside Salesforce · Develop and maintain Pardot engagement programs and workflow logic · Launch campaigns and ensure team alignment prior to go live Performance and Reporting · Track engagement, conversion, and attribution metrics · Analyze first touch and last touch performance to evaluate ROI · Deliver reporting with clear recommendations to improve results Secondary Responsibilities Customer Experience Programs · Supporting organic and paid efforts in social and search · Identify opportunities to improve lifecycle messaging and timing · Assist with other marketing functions as needed Budget and Planning Support · Track marketing invoices and monitor spend against budget · Assist with annual planning and vendor forecasting Required Qualifications · BA or BS in marketing, business, or equivalent experience in a role · Experience working in a CRM and marketing automation platform, preferably Salesforce and Pardot · Strong understanding of email marketing best practices · Comfortable working with segmentation and performance data · Organized and able to manage multiple priorities Preferred Qualifications · Experience in restricted categories or categories with a longer sales cycle · Familiarity with HTML · Experience with analytics platforms · Experience with SMS

Responsibilities

This role is responsible for owning execution within Salesforce and Pardot, building and optimizing campaigns to generate, nurture, and convert borrowers, brokers, and referral partners. Core duties include campaign build, audience segmentation, reporting, and performance improvement across the customer journey.