The Marketing Coordinator at Tony’s Mexican Restaurant is a skilled marketing professional responsible for driving the company’s marketing strategy and execution. This role demands a creative and experienced individual who can manage all aspects of marketing, from digital platforms and content creation to physical marketing and community engagement. The Marketing Coordinator plays a vital role in growing brand awareness, supporting sales, and maintaining a consistent, engaging presence both online and in the restaurant.

QUALIFICATIONS:

• Strong knowledge of marketing strategies, social media platforms, and content creation best practices.
• Good eye for catching imperfections in photos and edits to ensure all visuals are attractive and polished.
• Proficiency with graphic design tools such as Adobe Creative Suite, Adobe Studio, or similar software.
• Experience planning, coordinating, and executing photo and video shoots.
• Understanding of digital marketing concepts including SEO, SEM, email marketing, and online advertising.
• Excellent written and verbal communication skills with great attention to detail.
• Highly organized with strong multitasking and time management abilities.
• Creative thinker with a passion for storytelling and brand development.
• Ability to work independently, take initiative, and collaborate effectively with others.
• Familiarity with marketing analytics tools to monitor and report on campaign performance.
• Strong customer service mindset when engaging with online audiences and internal stakeholders.
• Flexibility to handle a wide range of marketing tasks and adapt to changing priorities.

EDUCATION:

• High school diploma or equivalent required.
• Additional coursework or certifications in marketing, communications, or related fields are a plus but not required.

EXPERIENCE:

• Minimum of 2 years of marketing experience required.
• Experience in restaurant or food service marketing is highly preferred.
  Job Type: Full-time
  Pay: $17.00 - $20.00 per hour

Benefits:

• Employee discount
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In perso

• Create and implement comprehensive marketing plans to increase sales, customer engagement, and overall brand visibility.
• Conduct market research to identify trends, customer behavior, and competitive positioning.
• Manage and enhance the company’s social media presence across all social media platforms, including but not limited to Facebook, Instagram, TikTok, X, etc.
• Maintain and regularly update the company’s website and app regularly to ensure accuracy and strong customer engagement.
• Develop and manage an editorial calendar for consistent social media, website, and app content and posting.
• Plan and execute digital marketing campaigns, including email marketing, push notifications, SEO/SEM strategies, and online advertising.
• Uphold and promote the restaurant’s brand image and ensure consistency in messaging across all channels.
• Coordinate and conduct regular photo and video shoots to showcase the restaurant’s food, ambiance, and events.
• Support restaurant sales through creative content, brand storytelling, and community engagement.
• Organize and promote events, partnerships, and collaborations to boost community engagement.
• Review and respond to customer messages, comments, and feedback on social media and third-party platforms.
• Monitor and analyze the performance of marketing initiatives, providing regular updates.
• Send reports to supervisors regularly with key information in the marketing department, summarizing marketing activity, numbers, metrics, campaign updates, upcoming initiatives, and more.
• Coordinate and update physical marketing materials in the restaurant, such as table tents, front displays, decorations, and digital signage.
• Plan and execute seasonal or event-based in-restaurant promotions and ensure all related materials and decorations are prepared and updated at least one week in advance.
• Ensure all in-store marketing and decorations are maintained, relevant, and aligned with current promotions or holidays.
• Ensure timely seasonal and promotional decor installation.
• Plan and organize marketing events, coordinating with internal staff or outside vendors as needed.
• Design digital and print materials as needed for campaigns, promotions, signage, social media, and in-store displays.
• Respond promptly to all promotional or marketing-related requests from restaurant management in a timely manner via email.
• Perform additional tasks assigned.