Drive brand awareness of Crimson’s personalised education and mentoring services and products through cross-channel campaigns and initiatives

• Identifying mutually beneficial marketing opportunities with other education providers to establish symbiotic partnerships
• Creation and implementation of marketing collateral to create a positive customer experience and increase in conversions
• Assist in communicating Crimson’s unique offering at expos, seminars, school talks, webinars and related event support
• Manage and support the end-to-end planning, execution and optimisation of LAM and advertising campaigns in WA and SA with support extended to other states as deemed necessary
• Coordination of specific outreach tactics including expos, seminars, school talks and related event support
• Monitor leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience. Work closely with the wider marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
• Contribute to the creation of offline and online marketing content to increase brand awareness, create a positive customer experience, and increase conversion

This Perth-based role will be focused on establishing growth in the WA and SA regions and further developing Crimson’s relationships with students, parents and local schools.
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Drive brand awareness of Crimson’s personalised education and mentoring services and products through cross-channel campaigns and initiatives

• Identifying mutually beneficial marketing opportunities with other education providers to establish symbiotic partnerships
• Creation and implementation of marketing collateral to create a positive customer experience and increase in conversions
• Assist in communicating Crimson’s unique offering at expos, seminars, school talks, webinars and related event support
• Manage and support the end-to-end planning, execution and optimisation of LAM and advertising campaigns in WA and SA with support extended to other states as deemed necessary
• Coordination of specific outreach tactics including expos, seminars, school talks and related event support
• Monitor leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience. Work closely with the wider marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
• Contribute to the creation of offline and online marketing content to increase brand awareness, create a positive customer experience, and increase conversions