MARKETING COPYWRITER (HYBRID -HUNT VALLEY, MD)

We are looking to hire a candidate with the skills sets mentioned and experience for one of our clients within the Food and Beverage Manufacturing company. This is a Hybrid role in Hunt Valley, MD

JOB SUMMARY

We are seeking a talented Marketing Copywriter to join our in house Design Team. In this role, you’ll craft engaging product descriptions, advertising copy, and recipe content tailored to consumers who love our extensive portfolio of food products. You will collaborate closely with Designers, Content Producers, and Marketing Managers to create compelling content that builds brand awareness and drives consumer engagement.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, English, or a related field
• 5–7 years of copywriting experience, preferably within consumer packaged goods (CPG) or the food industry
• Strong portfolio demonstrating a range of copywriting styles including product copy, advertising, and recipe content
• Exceptional writing, editing, and proofreading skills with a strong attention to detail
• Familiarity with digital marketing, social media platforms, and SEO principles
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environmentStrong organizational and communication skills

• Create Compelling Content: Write clear, persuasive, and engaging copy for product descriptions, advertising campaigns, marketing materials, and recipes.
• Maintain Brand Voice: Uphold and refine the distinct tone and personality of each brand within our portfolio, ensuring consistency across all platforms and touchpoints.
• Collaborate Cross-Functionally: Work with product development, graphic design, and digital marketing teams to produce cohesive and effective marketing campaigns.
• Edit and Proofread: Review content for clarity, accuracy, and adherence to brand guidelines.
• SEO Optimization: Apply SEO best practices to enhance digital content visibility and improve consumer engagement.
• Analyze Performance: Track content performance metrics and use insights to refine messaging strategies for future campaigns.
• Conduct Research: Stay informed on industry trends, competitor activity, and consumer behavior to inspire relevant and resonant content.