Marketing Copywriter

at  Sun Life

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

JOB DESCRIPTION:

As our Marketing Copywriter, Advisor Sales & Marketing Support, you will be responsible for building authentic conversations between advisors and prospects, Clients and communities with engaging and innovative content across various digital and print platforms.
You are a solid copywriter, well versed in trending styles. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you’re obsessively compelled to drive engagement.
You will work with advisors and sales leaders across Canada to understand their value propositions, target audiences and business objectives to help elevate their marketing.
You thrive in a fast-paced creative environment, like to work in consultation with partners and advisors, are bold, resilient, open to collaboration and are an expert in digital content marketing best practices.
The Marketing Copywriter reports to the Manager, Content, Advisor Sales & Marketing Support within Retail Advice & Solutions. The Advisor Sales & Marketing Support team is accountable for defining, designing and delivering marketing programs. We help position Sun Life advisors’ distinctive value propositions for targeting Clients and driving leads, sales and Client engagement. And we engage independent advisors to choose to place business with Sun Life.

• Collaborate with designers, strategy teams and subject matter experts to write content that influences audiences across different media, including targeted email, web, social and video.
• Deliver content that helps advisors across Canada connect with and earn Clients by writing and editing their personalized marketing tactics.
• Copywrite to consistently capture the Sun Life brand voice that is “relentlessly human” as well as relatable, simple and clever.
• Create benefit-oriented, compliant and error-free work that adheres to Canadian Press style as well as UX and behaviour economics principles.
• Identify new content opportunities that stand out from competitors and align with content calendar activities — to deliver powerful, relevant and cohesive storytelling across all channels.
• Test and learn to effectively optimize marketing performance through innovative nurture and drip campaigns, A/B testing, segmentation and audience targeting.
• Champion advisor and Client marketing and sales approaches and recommend new ways to achieve business and marketing objectives.