Marketing Creative Specialist at KELLER LOGISTICS GROUP INC

Defiance, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Sep, 26

Salary

0.0

Posted On

05 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Adobe Creative Suite, Graphic Design, Video Editing, Motion Graphics, Figma, HubSpot, B2B Marketing, Sales Enablement, Brand Governance, UI Layouts, A/B Testing, AI Tools, Print Production, Social Media Creative, Landing Page Design, Digital Asset Management

Industry

Logistics;Transportation;Supply Chain and Storage

Description

Job Summary This position is a Marketing Creative Specialist responsible for producing the visual and multimedia assets that drive the department’s pipeline-generating campaigns. The role centers on expert Adobe design, sales collateral and web graphics, video and multimedia creative, and the execution of campaign briefs into production-ready creative across channels. This is a creative production role, not a writing or scripting role. Duties and Responsibilities Creative & Graphic Design * Serve as the department's lead creative producer with expert-level command of Adobe Creative Suite (Illustrator, InDesign, Photoshop). * Design production-ready sales collateral, one-pagers, andenablementassets that support the B2B pipeline. * Produce graphics and visual updates for the website. * Lay outand design multi-page documents andprintedcollateral (white papers, brochures) in InDesign. * Edit images and produce campaign visuals in Photoshop. * Design for web and digital surfaces in Figma (landing pages, UI layouts, prototypes) in addition to the Adobe suite. * Design branded presentation and pitch deck templates for sales enablement (design, not copywriting). * Create display ads (static and animated) and trade show collateral (booths, banners, printed pieces), preparing print-ready files and coordinating with print vendors. * Maintain consistent brand governance across all assets. Video & Multimedia Creative * Produce and edit short-form video creative for social, ads, and campaigns. * Develop motion graphics and animated assets. * Capture on-sitephotoandvideoat facilities and trade shows/events (warehouses, equipment, on-location footage) for authentic 3PL content. Campaign Execution & HubSpot Creative * Read and execute campaign briefs, translating them into production-ready creative. * Produce creative assets for HubSpot campaigns, including email visuals, landing page graphics, and CTAs, and hand them off to marketing operations for deployment. * Repurpose and adapt creative across channels (blog, email, social, ads, landing pages) for visual and format consistency. * Design conversion-focused landing pages that support campaign and pipeline goals. * Produce paid social ad creative at volume (Meta, LinkedIn), treating creative as the primary targeting and performance lever and generating variants for testing. * Be prepared tocreate forany platform or channel as the mix evolves, including emerging social, AI/answer platforms, and new ad formats. Strategy & Industry Understanding * Understand how strong graphic design supports a prosperous B2B pipeline and design to that end. * Design for measurable outcomes by building creative variants forA/B testingand iterating based on performance data. * Apply working knowledge of AEO/SEO impact in the 3PL industry to creative, including image optimization, visual discoverability, and asset structure. * Maintain brand and ICP alignment across creative; adapt visuals to audience and segment. * Monitorcompetitorcreative and visual trends. AI & Tooling * Use AI tools to accelerate creative production and asset variation whilemaintainingbrand and quality standards. * Build andmaintainreusable creative templates and design systems for consistency. Soft Skills * Strong creative eye and visual communicator who values design quality. * Tactical executor who turns briefs into finished assets on schedule. * Highly organized and able to manage multiple asset types and timelines. * Self-directed and able tomaintainconsistent output. * Willing to learn freight/logisticsindustrynuances. Shared Expectations * B2B creative/design experiencerequired. * Collaborative approach with 20%-40% on-site presence. * High agency and ownership of outcomes. * Strong understanding of howcreativefeeds HubSpot reporting and workflows. * AI-literate with disciplined QA processes.

Responsibilities

Produce visual and multimedia assets including sales collateral, web graphics, and short-form videos to drive B2B pipeline campaigns. Execute campaign briefs into production-ready creative across various digital and print channels while maintaining brand consistency.