Marketing Data Analyst at Aristocrat Gaming

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

159035.0

Posted On

15 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SQL, BI Tools, CRM Analysis, Campaign Evaluation, Data Visualization, Digital Strategy, Performance Benchmarking, Excel, Power BI, SSRS, Power Pivot, Power Query, Business Requirements Gathering, Data Integrity Validation, Communication, Strategic Analysis

Industry

Gambling Facilities and Casinos

Description

This role acts as a strategic analytics partner with Marketing and Operations leadership. It translates complex data into clear, actionable recommendations that influence digital strategy, promotional efficiency, and revenue growth. As a Marketing Data Analyst, you will go beyond just reporting, and play a key role in helping to build and shape decisions. The ideal candidate is equally comfortable writing complex SQL queries and presenting data-driven recommendations to collaborators. You are curious, commercially minded, and driven to connect data to business impact. What You’ll Do Act as the primary analytics partner to Marketing and Operations teams, translating business objectives into measurable benchmarks and performance frameworks. Drive insight from complex datasets using SQL and BI tools to influence digital initiatives, campaign strategy, and operational priorities. Evaluate CRM and bonus campaign performance, identifying optimization opportunities that improve engagement, retention, and return on investment. Benchmark performance across channels and platforms, delivering clear recommendations on where to invest, refine, or scale. Build and maintain executive-ready dashboards that provide actionable access to digital performance and growth trends. Lead ad-hoc strategic analyses to answer ambiguous business questions and present findings to leadership in a clear, business-focused narrative. Collaborate with Product Owners and business partners to define reporting requirements and ensure analytics solutions align with strategic objectives. Ensure data integrity and accuracy by validating results, establishing consistent target definitions, and maintaining documentation standards. Stay informed on interactive industry trends and competitive benchmarks, proactively surfacing insights that support long-term strategy. Coordinate analytics initiatives with internal teams and external vendors as needed. What We’re Looking For 3–5 years of experience in a business-facing Data or Marketing Analytics role. Demonstrated experience turning complex data into actionable business recommendations that influence strategy. Strong expertise in SQL, including writing complex queries to extract and structure large datasets. Experience building executive-level dashboards in Power BI and/or SSRS. Advanced Excel skills (Power Pivot, Power Query, Pivot Tables, Lookups). Experience analyzing marketing, CRM, digital, or eCommerce performance metrics. Demonstrable ability to define critical metrics, benchmark performance, and evaluate campaign efficiency. Experience gathering and documenting business requirements and partnering multi-functionally. Good communication skills with the ability to translate technical findings into clear business insights. Highly organized, dedicated, and comfortable working independently in a dynamic environment. Preferred Qualifications Marketing, CRM, eCommerce, or digital performance analytics experience. Experience with promotional or bonus campaign optimization. Gaming or interactive industry analytics experience. Company Summary Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). About Aristocrat Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play. Our Values All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel Expectations None Pay Range $85,634 - $159,035 per year Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/. Additional Information This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities. Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment. At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over 7300 employees working in more than 20 locations across the globe. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery. Aristocrat has seven corporate functions and three reporting segments that span regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long-term sustainable value for all stakeholders by upholding our core values and producing the world’s best gaming content. Our people-first mindset prioritises the safety and wellbeing of our people. We have ambitions to be an industry leader in responsible gameplay and we invest in employees’ development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day. We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we bring joy to life through the power of play! Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law. If you need assistance or accommodation applying for a position, please reach out to helpdesk-recruiting@aristocrat.com. At Aristocrat, sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe. Our Sustainability report provides information on the progress we’ve made each year, across our four strategic sustainability pillars – Good Governance & Responsible Business, Empowering Safer Play (formerly responsible gameplay), Operational Sustainability & Climate, and People & Community. You can read more about our progress here: https://www.aristocrat.com/sustainability/

Responsibilities

This role serves as the primary analytics partner to Marketing and Operations, translating business objectives into measurable frameworks and driving insights from complex datasets using SQL and BI tools to influence digital initiatives and campaign strategy. Key duties include evaluating CRM performance, benchmarking across channels, building executive dashboards, and leading ad-hoc strategic analyses to present clear, business-focused narratives to leadership.