• 2500545
  At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together.
  Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

TO QUALIFY FOR THIS OPPORTUNITY YOU POSSESS:

• Bachelor’s degree in Business, Statistics, Economics, Marketing or related field. Master’s degree preferred.
• 1–3 years of experience in marketing analytics preferably in the wealth management industry, with a significant focus on website analytics and dashboarding.
• Technical Skills: Proficiency in data analysis tools such as SQL, Python, R, or similar. Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Analytical Expertise: Strong ability to analyze complex data sets, identify trends, and translate findings into actionable insights.
• Communication: Excellent written and verbal communication skills, with the ability to present data insights to stakeholders at all levels.
• Collaboration: Demonstrated ability to work effectively in cross-functional teams and manage multiple priorities in a fast-paced environment.
• Knowledge of marketing principles, digital marketing channels, and customer relationship management (CRM) systems is a plus.

HOW DOES THE ROLE IMPACT THE ORGANIZATION?

We are seeking a dynamic individual with an entrepreneurial mindset to join our corporate communications and marketing team as a Marketing Data Analyst. You will play a pivotal role in analyzing marketing performance, developing actionable insights, and supporting data-driven decision-making across the corporate communications and marketing organization. You will collaborate closely with marketing, communications, and digital teams to drive data-informed decisions that improve our advisor network, and drive growth. This role reports to the Senior Manager, Marketing Intelligence and Effectiveness.

WHAT WILL YOUR ROLE BE RESPONSIBLE FOR?

• Marketing Performance Analysis: Analyzing marketing program performance metrics to identify areas for optimization and recommend testing methodologies to maximize program effectiveness.
• Customer Insights and Segmentation: Analyze product data to uncover insights into segmentation and persona development. Continuously refine customer segmentation models based on evolving data and market dynamics.
• Market Research and Trend Identification: Conduct in-depth market research to identify emerging trends, competitor strategies, and advisor/consumer preferences. Provide strategic recommendations based on market insights to drive improved advisor experiences and lead generation.
• Data Reporting & Dashboards: Supporting the creation and maintenance of automated dashboards and reporting mechanisms to track real-time performance.
• Collaboration & Insights: Working closely with corporate communications and marketing teams to assess data needs and provide actionable insights that inform marketing strategies and decisions.
• Process Improvement and Automation: Identify inefficiencies in existing workflows and processes related to marketing systems, channels, and campaigns.