OUR CLIENT

Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025.

KEY SKILLS / EXPERIENCE REQUIRED

• 3-5 years in a data driven marketing role (e.g. marketing analyst/insight analyst/data analyst) within a digital marketing environment (i.e. working for a digital performance or full-service media agency) or client side ideally from an e-commerce, high volume digital/online first transactional business.
• A demonstrable track record of managing complex data sets across multiple online and offline marketing channels and proven experience of analysing and reporting results and insights on digital and ATL marketing campaigns, spanning all common digital performance channels (Paid Search/paid social/programmatic/affiliates/CRM) and offline channels (TV/Radio/OOH/VOD)
• Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics (acquisition and retention and LTV)
• Strong understanding of marketing principles/channels and KPIs - both offline and online,
• Experience of MMM and digital attribution modelling. i.e. Developing/building and working with Mixed Media Modelling and/or Multi Channel Digital Attribution Models. Proficiency in SQL for querying and data manipulation. experience with APIs and third-party integrations to collect marketing data.
• Hands-on experience creating dashboards using Tableau, Power BI, Google Data Studio, or similar tools.
• Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
• Attention to detail, critical thinking, and a proactive approach to identifying and solving data-related challenges.
• Excellent written and verbal communication skills, capable of explaining technical findings to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally
• Experience in the iGaming industry is beneficial but not mandatory
• Experience of Python, R or other programming languages for analysis is useful

THE ROLE OF MARKETING DATA ANALYST

We are seeking an experienced Marketing Data Analyst to join our Marketing Data & Analytics team. In this role, you will support our Senior Marketing Analyst on the delivery of insight and marketing recommendations to the global marketing and product teams to drive marketing campaign optimisation and improve marketing efficiencies.
The team collaborates with internal country marketing managers, online and offline channel specialists and multiple external marketing agencies to deliver a multi-million-pound ATL and digital brand and performance budget focussed on the markets: UK, Spain, Mexico, Sweden, Ireland, Canada, and LATAM, with plans to enter many new markets over the next few years.
This role has a global remit and will spearhead data analysis across all marketing channels from digital to TV. This requires you to be an adept communicator, prioritising multiple projects and managing stakeholder expectations. We are looking for a proactive individual with strong technical skills in data analysis, experience of multi-channel marketing comprising a complex media mix and a passion for staying abreast of industry trends.

KEY RESPONSIBILITIES FOR THE MARKETING DATA ANALYST

• Create, manage, and maintain marketing performance dashboards (using SQL in conjunction with tools like Tableau, Power BI, or Google Data Studio) to visualise marketing KPIs and other metrics to present campaign PCAS and for easy BAU reporting access by stakeholders.
• Leverage APIs to pull and integrate data from various marketing platforms (e.g. Google Analytics, Facebook Ads, CRM systems) into centralised databases to support the above
• Modelling (media mix modelling and multi-channel attribution modelling) and measurement of multimillion pound marketing investment and its effectiveness across both ATL and digital performance channels from both internal and external teams.
• Support the marketing analyst on requests from channel and country marketing teams, senior management, and other stakeholders and analyse digital/product and offline marketing campaign datasets and present the subsequent marketing results/insights and campaign optimisation recommendations back to the stakeholders, explaining complex data and insights in a clear and actionable format.
• Work alone and collaborate with the marketing analyst to find additional campaign and business optimisation/scale opportunities by compiling data from various marketing sources including PPC, Social, Programmatic, TV, CRM into a single consumable data set, analysing it and presenting back findings accordingly
• Work with senior stakeholders to identify and develop business and marketing metrics and data/performance visualisations that will better track marketing and business performance.
• Support the marketing analyst to use existing campaign data to identify and build sophisticated profitable customer segments/profiles to enable better future targeting (across both offline and online channels) and lead the data elements of annual budgeting and forecasting.
• Identify trends, insights, and opportunities for optimising marketing strategies at a campaign level across mainly digital performance channels for all GEOs.
• Using a combination of tools (customer database, Google Analytics, other marketing platforms, etc.) to analyse customer journeys – both through the marketing acquisition and retention funnel allowing for better customer segmentation/personalisation, enhanced profitability and future targeting of lookalikes at scale ideally
• Managing relationships with multiple internal stakeholders based all over the world.
• Clean, transform, and prepare data for analysis to support the above
• Identify opportunities for process improvement or increased automation and efficiency through advanced technical solutions
• Provide training and support to the marketing analyst and country and channel managers on BI/marketing analysis (MA) tools and reports.
• Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.