Marketing Data Coordinator at Harbor's Edge Continuing Care Retirement Community

Norfolk, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

25.0

Posted On

09 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Management, Data Entry, Microsoft Excel, Database Management, Reporting, Lead Tracking, Event Coordination, Budget Reconciliation, Customer Service, Workflow Management, Administrative Support, Written Communication, Verbal Communication, Time Management, Problem Solving, Process Improvement

Industry

Wellness and Fitness Services

Description

Description Harbor’s Edge is a premier 5-star Continuing Care Retirement Community (CCRC) located on the Elizabeth River in Norfolk, Virginia. Our community offers a full continuum of care, including Independent Living, Assisted Living, Memory Support, and Skilled Nursing services. Recognized by U.S. News & World Report as a 2025 Best Senior Living Community, Harbor’s Edge has earned top honors for Activities & Enrichment, Feels Like Home, and Food & Dining, reflecting our commitment to exceptional resident experiences and quality care. We are seeking a full-time Marketing Data Coordinator to support the sales team in achieving occupancy and revenue goals through effective CRM management and administrative support. This role ensures accurate data entry, lead tracking, workflow management, reporting, and database integrity while maintaining brand consistency. KEY RESPONSIBILITIES: Greet residents, prospects, and guests; answer calls and provide a professional front desk experience. Manage daily Marketing Office operations to ensure a professional, organized environment. Oversee CRM daily activity, including inquiries, lead tracking, data entry, and workflow management. Maintain CRM data integrity through ongoing cleanup, validation, reconciliation, and reporting. Generate and distribute CRM-based operational and performance reports. Use advanced Excel skills to audit, validate, and reconcile data for accurate reporting. Support CRM-driven events, including RSVPs, attendance tracking, and record updates. Coordinate appointments, sales communications, and automated CRM workflows (reminders, emails, events). Collaborate with internal teams to align CRM systems with sales, marketing, and reporting needs. Support development and maintenance of CRM SOPs and recommend process improvements. Process invoices, track expenses, and assist with budget reconciliation and financial reporting. Assist with ordering and tracking marketing materials, swag, and office supplies, including basic budget support. Provide event support, including logistics and on-site assistance as needed. Participate in meetings and internal communications to ensure alignment across departments. Perform other duties as assigned. Requirements REQUIREMENTS: High school diploma or GED required; bachelor’s degree in Business, Marketing, or Organizational Development preferred. Valid VA driver’s license with a safe and acceptable driving record required. Minimum of three (3) years of relevant experience, preferably in sales support and marketing. Proficiency with CRM systems (e.g., Aline or similar) and Microsoft Office Suite. Strong data entry, database management, and reporting skills with high attention to detail. Excellent written and verbal communication skills. Strong organizational and time management skills with the ability to manage multiple priorities in a fast-paced environment. Customer service-oriented with a professional, responsive approach. Ability to work independently and collaboratively within a team. Strong problem-solving skills with a focus on process improvement and efficiency. Basic understanding of marketing, lead management, and sales support. Event coordination or support experience preferred. Ability to handle confidential information with discretion. Comprehensive benefit package includes: Medical/Dental/Vision Insurance Paid Time Off + Six Paid Holidays Employee Assistance Program (EAP) Employer Paid - Basic Life & AD&D Insurance Employer Paid - Short-term and Long-term Insurance 403(b) Retirement Savings Plan w/ Employer Contribution College Tuition Reimbursement Employer Paid - Certification Training Legal Resources & Identity Protection Plan *Benefit offerings vary according to employment status. EEO/D/V

Responsibilities

The role focuses on managing CRM data integrity, lead tracking, and operational reporting to support sales and occupancy goals. Additionally, the coordinator handles front desk operations, event logistics, and basic financial tracking for the marketing office.