JOB DESCRIPTION

Job Title:
Marketing Database Analyst – Predictive Analytics
Reports To:
Director of Marketing
Department:
Marketing
Status:
Exempt
Payroll Code:

MINIMUM QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Marketing Analytics, Statistics, Economics, Business Intelligence, or a related field.
• Two – four (2–4+) years in marketing analytics, predictive modeling, or customer insights—preferably in gaming or hospitality environments.
• Experience working with or integrating data from casino-relevant systems preferred Konami Synkros, Agilysys Infogen, V1, eTicket, and Oracle BI.
• Advanced SQL proficiency for querying and manipulating large datasets.
• Proficiency in statistical modeling and predictive analytics software using Python, R, or similar tools.
• Strong Excel skills (pivot tables, VLOOKUP, advanced formulas).
• Familiarity with data visualization and dashboarding tools.
• Strong understanding of marketing KPIs, lift analysis, test/control methodology, and segmentation techniques.
• Ability to extract, analyze, and interpret complex datasets with a high level of attention to detail.
• Experience developing dashboards and automation for routine performance tracking.
• Excellent written and verbal communication skills, with an ability to clearly articulate findings and implications to business partners.
• Comfortable working cross-functionally in a fast-paced, data-rich environment.
• Strong organizational and project management skills, with the ability to prioritize multiple projects.
• Preferred experience in casino marketing, loyalty analytics, or player development analysis.
• Preferred familiarity with gaming performance metrics and customer lifecycle marketing.
• Preferred a continuous improvement mindset with a curiosity for guest behavior trends and optimization strategies.
• Must be flexible with shifts and days off.
• Exposure to loud and continual noise levels and a smoke-filled environment.
• You may be required to pass a skills assessment test to determine if you meet the minimum qualifications of the position.
• Must be able to obtain a gaming license in accordance to the regulations established by the LTBB Gaming Regulatory Commission and be able to serve in the position under any other applicable law.

• PREDICTIVE MODELING & CUSTOMER INSIGHTS:Develops and deploys predictive models to support churn reduction, reactivation campaigns, lifetime value scoring, and personalized marketing offers.
• PLAYER BEHAVIOR & SEGMENTATION ANALYSIS:Analyzes behavioral data across gaming, hotel, F&B, and entertainment to create actionable audience segments and trip pattern analyses that inform campaign strategies.
• DATA INTEGRATION & GUEST JOURNEY MAPPING:Integrates and interprets data across systems (Konami, Infogen, V1, Oracle BI, and eTicket) to build a unified, 360° view of the guest journey.
• CAMPAIGN EFFECTIVENESS & TEST DESIGN:Designs and evaluates A/B testing and pre/post campaign analyses to assess marketing impact and optimize performance metrics.
• REPORTING & VISUALIZATION:Creates dashboards, scorecards, and recurring reports to monitor KPIs, predictive scores, and benchmark progress. Visualizes complex data for non-technical audiences.
• CRM & PLAYER DEVELOPMENT PARTNERSHIP:Collaborates with CRM and Player Development teams to transform insights into targeted guest engagement tactics and measurable improvements in retention and loyalty.
• CROSS-DEPARTMENT COLLABORATION:Engages with departments to define business challenges, present analytical solutions, and support data-driven decision-making across marketing and operations.
• MARKETING METRICS & DATA STORYTELLING:Serves as a subject matter expert in casino marketing analytics, predictive techniques, and data storytelling. Translates findings into strategic recommendations.
• OPPORTUNITY IDENTIFICATION & CONTINUOUS IMPROVEMENT:Proactively identifies trends, anomalies, and strategic opportunities to improve marketing ROI and enhance guest lifecycle management.
  System Access: Konami Synkros, Agilysys Infogen (POS), eTicket, Visual One, and Oracle B1,