QUALIFICATIONS/ EXPERIENCE:

• Strong Excel skills
• Experience of working with data from a diverse customer base (e.g. data capture, data mapping, duplication management, imports, exports, data integrity and compliance with GDPR).
• High level of attention to detail.
• Ability to manipulate large amounts of data, including transferring between platforms
• Ability to mine data and create varying customer segments
  The successful candidate will join the CRM team within the Marketing function, but will regularly collaborate with colleagues across the marketing department and the wider university.
  Do not meet every single requirement? We are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience does not align perfectly with everything in the job description or advert, we encourage you to arrange an informal conversation with the hiring manager. You may be just the right candidate for this or other roles.

• Providing technical support to the CRM officers to ensure leads are accurately segmented to allow for highly targeted communication plans to be delivered.
• Delivering a robust data import schedule to ensure all leads are entered into the CRM system promptly.
• Providing data and insight on CRM activity to identify opportunities and diagnose problems to support the development of strategic CRM activity.
• Ensuring data in the CRM database is correctly structured and managed in accordance with GDPR guidelines.
• Supporting outbound calling campaigns through the creation of segmented calling queues.
• Acting as the CRM data expert in the team, providing training, ongoing support and problem solving for stakeholders.