WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential

YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Lead in-field execution of 121, POSM, digital, and merchandising activities, ensuring OTIF delivery and premium execution standards.
• Coordinate production, delivery, and inventory management of permanent and tactical POSM across assigned geographies.
• Maintain optimal brand presence and in-store visibility through planogram compliance, material upkeep, and customer engagement.
• Serve as the primary point of contact for internal teams and external partners, providing performance updates and market insights.
• Drive 360° activation strategies by aligning GTR with Domestic Markets to deliver best-in-class consumer experiences.
• Foster effective stakeholder relationships with agencies, store managers, and cross-functional teams to optimize business results.
• Ensure adherence to GTR governance, policies, and reporting obligations while continuously monitoring market trends.