JOB DESCRIPTION – MARKETING & DIGITAL SPECIALIST

�� Location: Wakefield - Office Based
�� Contract: Full-time, Permanent
�� Salary: Competitive, based on experience

KEY SKILLS & EXPERIENCE REQUIRED:

✅ Proven experience in digital marketing with a strong technical focus (HTML, CRM, automation).
✅ Proficiency in HTML & CSS—you can code and troubleshoot with ease.
✅ Deep experience with CRM platforms (e.g., HubSpot, Salesforce, Dotdigital, or similar).
✅ Strong understanding of marketing automation, customer segmentation, and email workflows.
✅ Ability to work with APIs and third-party integrations to improve marketing tech stacks.
✅ Strong analytical mindset, with experience in performance tracking and data-driven decision-making.
✅ Highly self-motivated, detail-oriented, and able to juggle multiple projects in a fast-paced environment.