OVERVIEW

We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our online presence, and driving engagement across various platforms. This role requires a mix of creativity, analytical skills, and a deep understanding of social media trends. The Social Media Manager will work closely with the marketing team to align social media efforts with overall brand objectives.

REQUIREMENTS

• Proven experience in social media marketing or management with a strong portfolio showcasing successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator. Canva mastery preferred.
• Familiarity with social media management tools like Hootsuite, Buffer, or similar applications.
• Strong understanding of SEO principles and web analytics tools such as Google Analytics.
• Excellent written and verbal communication skills with a keen eye for detail in proofreading content.
• Experience in public relations or relationship management is a plus.
• Ability to create engaging content that resonates with target audiences across various platforms.
• Knowledge of video editing techniques is desirable for creating multimedia content.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. If you are passionate about social media and have the skills necessary to drive our online and irl presence forward, we encourage you to apply for this exciting opportunity. Join us in shaping our brand’s digital narrative!
  Job Type: Full-time
  Pay: $47,062.52 - $56,677.44 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Pontiac, M

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for trends, audience feedback, and engagement opportunities through effective social listening.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and analyzing performance metrics.
• Conduct keyword research and optimize content for SEO to enhance visibility in search results.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite (Photoshop, Illustrator).
• Manage Facebook Advertising campaigns to drive traffic and conversions.
• Analyze web analytics using Google Analytics to track the effectiveness of campaigns and adjust strategies accordingly.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Maintain brand consistency across all platforms while adapting content for specific audiences.
• Develop relationships with venue managers, event planners, influencers, and manage public relations efforts to enhance brand reputation.
• Conduct proofreading of all content to ensure accuracy and adherence to brand voice.
• Stay updated on the latest trends in digital marketing, e-commerce, and social media management.