Role Description: Resourceful, experienced and results-driven B2B enterprise software marketer with a proven track record of strong partnership across go-to-market teams to boost brand visibility, accelerate pipeline, and help make the digital world safer.

EXPERIENCE AND QUALIFICATIONS

• Proven experience in driving growth and brand awareness for fast-growing B2B enterprise software
• A track record of organizing prospect and customer-facing events
• A self-starter with a growth mindset – this is a standalone role based in Singapore and covering the APAC market
• Experience marketing AI solutions to organizations across APAC
• Highly data-driven with account-based Marketing experience - ability to produce insightful reporting
• Experience managing a BDR team
• Excellent written and verbal communication skills in English; Mandarin is a plus

GREAT TO HAVE EXPERIENCE AND QUALIFICATIONS

• Degree-education in a relevant field is preferred, not essential
• Experience in regtech, KYC, fraud prevention, cybersecurity, biometrics, or related solutions is a strong advantage
• Additional language skills, especially Mandarin, are a plus

• Own and execute the marketing strategy for the APAC region, working in close coordination with the global marketing team based in the U.S.
• A proven history of building and leading APAC marketing strategies and execution from scratch.
• Experience launching GTM marketing strategies in new markets, e.g., South East Asia, North Asia, Australia, and Japan regions.
• Ability to design and run ICP account engagement campaigns in close partnership with AE and BDR teams.
• Strong experience in partner and alliance marketing – including resellers, GSIs, distributors, Big 4 firms, Oracle FSGBU, and ERP vendors.
• Plan and manage regional customer events across Geos, enhancing customer engagement and brand presence.
• Proven experience in generating marketing-sourced pipeline and executing customer roadshows that can be replicated and localised across multiple regions (e.g. Malaysia, Philippines, etc.).
• Develop and manage the regional marketing budget, ensuring efficient spend aligned with business goals.
• Track and analyze campaign performance and web analytics, optimizing activities to maximize ROI.
• Report on regional marketing performance using Salesforce and marketing analytics tools to inform stakeholders and guide strategy.
• Create compelling, localized content and customer stories, as well as region-specific thought leadership.
• Attend key industry events and internal team meetings, with occasional travel across APAC and globally.