About the job

About ArboStar

ArboStar is an all-in-one business management platform built for the global green industry, including tree care, arboriculture, landscaping, lawn care, plant health care, vegetation management and related field-service businesses.

Founded in 2013, ArboStar has grown from software originally created to solve real operational challenges inside a tree care company into an international SaaS platform used by 5,000+ arborists and green-industry professionals worldwide.

Our platform brings together CRM, sales, estimating, scheduling, dispatching, field operations, payments, financial management, equipment management, reporting, automation and AI into one integrated system.

We are now entering our next stage of growth and are rebuilding and significantly expanding our marketing function.

The Opportunity

We are looking for a highly analytical, hands-on Director of Marketing who can take ownership of ArboStar's marketing strategy and execution.

This is not a role for someone who wants to manage agencies, review presentations and report vanity metrics.

We are looking for someone who understands how modern B2B SaaS companies generate demand, create pipeline, measure acquisition economics and continuously improve performance.

You will work directly with the CEO and leadership team and will have significant influence over ArboStar's growth strategy.

Your job is ultimately simple to define:

Build a predictable, scalable marketing engine that generates qualified opportunities and revenue.

What You'll Own

You will be responsible for the overall marketing function, including: