For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team, you’ll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.
Our “roll up your sleeves and get the job done” approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It’s a colorful world - make your mark by joining the BIC team today.

MARKETING DIRECTOR

Responsible for leading the Marketing function in Mexico and Ecuador, as well as developing growth strategies to meet the objectives of the company, being a key contributor in the development of the business. The scope of the position includes the definition of the Long-Term strategy for Mexico and Ecuador, an effective management of the product portfolio, the leadership of the implementation of the innovation pipeline, brand building & positioning plans, the implementation and execution of the communication strategy and P&L accountability across categories. Also, she/he must lead and develop the Marketing Team to assure to have the right talent for the future. Is part of the Leadership Team in Mexico and Ecuador.

Responsibilities:

• Timely analyze market data, competitors’ activities, and customers strategies to detect risks and opportunities for the business. Develop and analyze key Reports to follow up business performance.
• Develop the annual Rolling Forecast plan defining business goals in terms of turnover, profit, and market share; and concrete action plans to achieve those goals.
• Assure the right understanding and implementation of the Marketing strategy with the Sales Team in the region. Monthly follow up of Sales targets to propose the corrective actions needed
• Lead the Product Management strategy, developing the activation plans for the full portfolio, defining key priorities in line with Group guidelines and roadmap.
• Define and assure the right implementation of the Price strategy by Product in the region considering channel/customers margins strategy.
• Implement the Advertising & Communication strategy in the region align with Group strategy. Manage local media agencies.
• To understand and leverage multiple Distribution platforms to ensure that products are made available to end consumers including B2B and e-commerce initiatives. Partner with Customer Marketing to implement the right Promotional activities to leverage product availability as well as Brand awareness at POS.
• Develop our Innovation roadmap for next years aligned with company objectives and regional consumer needs.
• Define new products/SKUs launches and SKU rationalization according to our Portfolio Management strategy.
• Define price list increases for each Product/Sales Channel align with Price strategy and Profitability targets.
• Implement E-Commerce strategy.
• Define and implement Advertising and Promotional plans for each of the product category.
• Manage Marketing area providers aligned with our Procurement policy (advertising agencies, market data providers, BTL agencies, Social Media agencies, graphic designers, and others)

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related fields. EMBA or MBA or Postgraduate studies in Business areas preferred.
• Advance level in English and Excel/Power Point/Office 365.
• Advance Financial knowledge managing P&L variables and ROI analysis.
• Advance Communication skills both written and oral.
• 10+ years of experience leading regional Marketing teams in CPG companies
• To have an EMBA or MBA or Postgraduate studies in Business areas.
• Experience in Customer Marketing or Sales areas for CPG companies.
• Digital Marketing and e-commerce experience.
• Ability to work across functional, national, and cultural boundaries in a matrix environment, across different markets

LI-DC1

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other mean

• Timely analyze market data, competitors’ activities, and customers strategies to detect risks and opportunities for the business. Develop and analyze key Reports to follow up business performance.
• Develop the annual Rolling Forecast plan defining business goals in terms of turnover, profit, and market share; and concrete action plans to achieve those goals.
• Assure the right understanding and implementation of the Marketing strategy with the Sales Team in the region. Monthly follow up of Sales targets to propose the corrective actions needed
• Lead the Product Management strategy, developing the activation plans for the full portfolio, defining key priorities in line with Group guidelines and roadmap.
• Define and assure the right implementation of the Price strategy by Product in the region considering channel/customers margins strategy.
• Implement the Advertising & Communication strategy in the region align with Group strategy. Manage local media agencies.
• To understand and leverage multiple Distribution platforms to ensure that products are made available to end consumers including B2B and e-commerce initiatives. Partner with Customer Marketing to implement the right Promotional activities to leverage product availability as well as Brand awareness at POS.
• Develop our Innovation roadmap for next years aligned with company objectives and regional consumer needs.
• Define new products/SKUs launches and SKU rationalization according to our Portfolio Management strategy.
• Define price list increases for each Product/Sales Channel align with Price strategy and Profitability targets.
• Implement E-Commerce strategy.
• Define and implement Advertising and Promotional plans for each of the product category.
• Manage Marketing area providers aligned with our Procurement policy (advertising agencies, market data providers, BTL agencies, Social Media agencies, graphic designers, and others