JOB DESCRIPTION

The Heme Marketing Director shapes Canada’s hematology brand strategy while developing and executing against the promotional marketing strategy. The Director is also responsible for the authorized treatment center strategy and ensuring a seamless activation and onboarding experience for Authorized Treatment Centres (ATCs).
The successful candidate will have an ability to thrive in a fast-paced, innovation-focused environment with demonstrated strong communication skills, ability to work effectively in cross-functional teams, and have a problem-solving mindset. This role reports to the BU Head.

REQUIRED EDUCATION LEVEL

• Bachelors Degree.

REQUIRED EXPERIENCE

• Requires circa 10 years of marketing, consulting or agency experience in healthcare/biopharmaceuticals.

REQUIRED KNOWLEDGE/SKILLS

• Hematology, Hemoglobinopathies (sickle cell disease and beta thalassemia), cell and/or genetic therapy experience is a strong asset.
• Launch, rare disease, and/or transplant center experience or knowledge preferred.
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance.
• Experience working with and or developing tactics for diverse audiences and complex marketplaces.
• Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas.
• An entrepreneurial spirit, courage to ask, “how might we?” and “why?” and an ability to successfully challenge status quo to develop innovative creative solutions to complex problems.
• Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment.
• Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders.
• A solid compliance mindset and demonstrated integrity on the job.
• Direct experience with communications review committee for review of tactics.

• Works cross functionally to shape an integrated brand strategy that includes marketing, market access, field, medical affairs, and public affairs
• Ensures that the brand strategy is translated with an effective tactical plan for HCPs, treatment centers, and care teams
• Responsible for market segmentation and for developing the promotional messaging for each segment and ensuring it is pulled through in all promotional efforts by working closely with the other commercial team members
• Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
• Engages with the healthcare practitioner community and other key customers for Sickle-Cell Disease and Transfusion-Dependent Thalassemia, including both transplanter surgeon/staff and referring hematologists, to understand community challenges and opportunities, gleam critical insights, influence perceptions, and to develop advocates
• Collaborates with field and team members to obtain input on strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized
• Develop and implement the ATC strategy ensuring seamless activation and onboarding
• In collaboration with field-based Gene Therapy Account Managers (GTAMs), engages with external stakeholders to support all ATC onboarding and activation steps
• Serve as the primary point of contact for ATC activation and onboarding across all cross-functional teams
• Update and develop processes, GTAM tools, training materials, and trackers to ensure a seamless operations experience for all ATCs
• Responsible for executing and monitoring the Health Canada risk management plan
• Evaluates return on investment for activities of the brand.