JOB SUMMARY

Caribou Creek has been in business for nearly 40 years as the world’s leading Log builder, both residential and commercial. We are the top log builder for two main reasons; the quality of wood that we use and the level of hand-craftsmanship that we employ. We mostly build projects in the northwest US, but have, and would like to continue to, build nationwide and globally. To date, Caribou has had success in gaining new customers mostly by word of mouth, however, this approach doesn’t allow for exponential growth, which is our objective to solve with this role of Marketing Director.

REQUIREMENTS

5+ Years Experience in:

• Brainstorming with senior leadership to think big picture
• Giving executive readouts of overall departmental metrics and directionJoin us as we strive to elevate our brand presence through innovative marketing strategies!
• Writing copy for emails, landing pages, websites, etc
• Overseeing multimedia assets and campaign management
• Managing content within platforms such as Facebook, Instagram, LinkedIn, Pinterest, etc
• Getting in front of prospects with who your products resonate
• Measuring results on tools such as Google Analytics, Adobe, Hubspot, etc

Job Type: Full-time
Pay: $80,000.00 - $140,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s):

• Explain why you think you have holistic Marketing experience to build out a comprehensive program from scratch.
• Give and example of when you were both willing and able to envision strategy, while also ‘rolling up your sleeves’ to put the strategy to action.
• Detail how you have played a part in growing brand awareness to your key target market.
• What are the most important things to you from a company culture perspective?
• What excites you about this role?

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Ability to Relocate:

• Bonners Ferry, ID 83805: Relocate before starting work (Preferred)

Work Location: In perso

• Creating overall Marketing Strategy & Goals
• Shaping unique Offers for Caribou’s distinct target audiences
• Framing tactics to execute on strategy
• Developing metrics to measure success on tactics deployed
• Executing & refining tactics
• Auditing & adjusting preexisting Marketing means
• Producing & maintaining a living Marketing calendar and budget
• Defining our key customer persona types and locating their ecosystems of influence
• Owning and shaping the Brand
• Finding and managing partnerships & influencers