Marketing Director – Digital and Customer Engagement at CATERPILLAR ASIA PTE LTD

Beijing, Beijing, China -

Full Time

Start Date

Immediate

Expiry Date

25 Mar, 26

Salary

0.0

Posted On

25 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Focus, Global Perspective, Creativity, Strategic Thinking, Digital Marketing, Team Leadership, Market Analysis, Budget Management

Industry

Machinery Manufacturing

Description

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. About Us: With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment. Job Description: Caterpillar has an exciting Marketing Director of Digital and Customer Engagement leadership opportunity for our Constructions Industries segment. The Construction Industries (CI) segment primarily supports customers using machinery in infrastructure and building construction applications. Alongside the dealer network, the segment is committed to delivering an easy-to-buy, easy-to-own customer experience through innovative products, services and technology. This Marketing Director will be responsible for leading a global marketing team in developing and executing integrated marketing strategies to drive engagement, advocacy, and demand for Caterpillar’s Construction Industries products, services, and solutions. This role serves as the primary liaison between Construction Industries and other business unit marketing teams, playing a pivotal role in global marketing initiatives. Responsibilities include overseeing digital and in-person experiences such as customized dealer programs, trade shows, customer visits, and training programs. Collaborating with product managers and regional sales teams, the Marketing Director identifies critical marketing needs and guides the creation of tailored, region-specific solutions. Additionally, this leader will lead direct to customer marketing, promotion of products and services through various channels with a focus on digital expertise and target marketing to expand reach and meet customers’ demands. What you will do (responsibilities): • Collaborates cross-functionally and develops comprehensive brand positionings, messaging, creative and program executions that prioritize customer acquisition, retention, and growth, putting the customer at the center of all communication touchpoints. • Develops and leads a team; and fosters a high-performance/highly engaged culture. • Leverages continuous analysis of the marketplace and customer trends; provides insight, recommendations, and strategies based on insight. • Creates and manages the marketing budget, ensuring efficient resource allocation; and continuously optimizes marketing efforts to drive improved business results. • Prepares periodic business reviews and market assessments to influence decision making, track results, and improve business performance. What you will have (skills and experience): Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. • Champions, models and directs an organization's commitment to externally focused decision-making tied to customer business needs and satisfaction. • Provides customer focused vision, strategy and leadership that exceeds customer expectations. • Persuasively articulates the link between customer focus and enhanced business success to stakeholders. • Teaches others to foster customer relationships based on mutual understanding, respect, trust and 'business partnering'. • Develops 'best practices' to create, evaluate and enhance customer loyalty that are sought by others within and outside the organization. • Consults with senior executives regarding critical success factors and details to being a customer focused organization. Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations. • Coaches others on legal, regulatory, and financial issues across multiple countries. • Participates in developing current and planned infrastructure for conducting global business. • Advises on the application of global policies to regional and local operations. • Compares and contrasts opportunities and challenges for countries within a region. • Oversees current projects using experience with conducting business in several countries. • Coordinates country-specific legal and financial compliance reviews. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. • Maintains balance between innovation and pragmatism. • Challenges accepted ways of operating. • Monitors innovations in field and explores usefulness in own function. • Encourages, solicits, and rewards imaginative ideas. • Supports experimentation and accepts occasional setbacks or failures. • Finds new ways to approach problems. Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. • Directs strategic alliances and partnerships for mutual benefit. • Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives. • Builds the strategic thinking capability of the group. • Interprets available data and analyses when creating business plans. • Recommends ways to position the organization for long-term competitiveness. • Prepares the group's response to key marketplace trends, opportunities, and vulnerabilities. Additional Details: • Location: Beijing Office. • Role will be on-site five days a week. • Domestic relocation is offered for the role. • Sponsorship is not offered for the role. • Travel expectation for this role is 25 to 50%. • This position is eligible for stock or other equity grants pursuant to Caterpillar’s long-term incentive plan. Relocation is available for this position. Posting Dates: December 25, 2025 - January 2, 2026 Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply Not ready to apply? Join our Talent Community. There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.

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Responsibilities

The Marketing Director will lead a global marketing team to develop and execute integrated marketing strategies for Caterpillar’s Construction Industries products. Responsibilities include overseeing digital and in-person experiences, collaborating with product managers, and guiding tailored marketing solutions.