WHAT YOU CAN EXPECT

As our Director of Marketing Operations & Digital Engagement, you will be at the forefront of ENGIE Resources’ marketing transformation, shaping the future of how we engage customers and drive growth. In this role, you’ll lead strategic marketing initiatives, integrate cutting-edge marketing technologies, and optimize performance tracking to maximize the impact of our marketing investments. You will help build scalable capabilities that accelerate growth across both green and conventional power sales while positioning ENGIE as an industry leader in the evolving energy landscape. This Houston-based role reports directly to the Vice President of Marketing

• Accelerate Strategic Growth Initiatives: Identify, launch, and scale new channels, products, renewable and energy efficiency offers, and co-marketing partnerships in collaboration with sales and operations
• Champion Customer-Centric Marketing: Drive segmentation, customer journey mapping, brand positioning, and customer value proposition development to improve conversion and lifetime value
• Build Scalable Marketing Operations: Oversee campaign planning, performance analytics, and process optimization to improve speed-to-market and ROI
• Lead Digital Engagement Strategy: Own the vision and execution for digital and account-based marketing, integrating paid, earned, and owned channels to generate qualified pipeline and measurable revenue impact
• Optimize Marketing Technology & Data: Partner with IT to ensure MarTech platforms deliver accurate, actionable data and seamless integration with sales systems
• Elevate Digital Experience: Direct content strategy, customer journey mapping, and digital engagement performance to strengthen brand leadership and drive customer conversion
• Lead and Develop Talent: Inspire and manage a high-performing marketing team, fostering innovation, agility, and data-driven decision-making

• Accelerate Strategic Growth Initiatives: Identify, launch, and scale new channels, products, renewable and energy efficiency offers, and co-marketing partnerships in collaboration with sales and operations
• Champion Customer-Centric Marketing: Drive segmentation, customer journey mapping, brand positioning, and customer value proposition development to improve conversion and lifetime value
• Build Scalable Marketing Operations: Oversee campaign planning, performance analytics, and process optimization to improve speed-to-market and ROI
• Lead Digital Engagement Strategy: Own the vision and execution for digital and account-based marketing, integrating paid, earned, and owned channels to generate qualified pipeline and measurable revenue impact
• Optimize Marketing Technology & Data: Partner with IT to ensure MarTech platforms deliver accurate, actionable data and seamless integration with sales systems
• Elevate Digital Experience: Direct content strategy, customer journey mapping, and digital engagement performance to strengthen brand leadership and drive customer conversion
• Lead and Develop Talent: Inspire and manage a high-performing marketing team, fostering innovation, agility, and data-driven decision-makin