PREFERRED SKILLS & EXPERIENCE

• Bachelor’s degree in marketing or related field
• 10+ years of experience in Marketing demonstrating a deep understanding of the AEC industry, including market trends, key players and client needs.
• Proven experience in developing and executing successful marketing strategies within a professional services
• Strong leadership and team management
• Expertise in digital marketing tactics and
• Excellent communication and presentation
• Strong analytical skills to measure marketing campaign performance and make data driven
• Substantial knowledge of Microsoft Office Suite and Adobe Creative
• Prior experience managing marketing department
• Exceptional organization skills and attention to
• A minimum of 5+ years of people management experience
• Ability to perform work without
• Valid driver’s license and automobile

PHYSICAL REQUIREMENTS

• Required to stand, walk, and
• The position may require a visit to project sites
• The position requires a normal range of
• The employee must be able to lift 20 occasionally.
• Requires prolonged sitting with 15% of the time spent bending and
• Must have manual dexterity sufficient to operate a computer keyboard and
• Noise levels are consistent with a standard office

• Creating and implementing comprehensive marketing strategies aligned with the firm’s business objectives, including market analysis, target audience identification, and competitive positioning.
• Monitor and report on budget utilization, identifying areas for cost savings and efficiency
• Analyze and report upon marketing performance
• Maintain and enhance the firm’s brand image through consistent messaging across all marketing materials and
• Effectively partner with the Business Development team to drive marketing initiatives in support of the Business Development team firmwide.
• Conduct market research to identify profitable opportunities and trends within the
• Perform competitive analysis to understand market positioning and identify areas for
• Lead and mentor the marketing team, fostering a results-driven culture focused on achieving ROI and profitability
• Oversee marketing team including interviewing, hiring, training, mentoring, and supporting, as
• Increase the team’s overall effectiveness by developing staff, aligning individual team member strengths with appropriate project tasks, identifying potential obstacles (both internal and external), and performing
• Oversee the creation, curation, and management of high-quality content across various platforms, including blogs, social media, websites, and email marketing.
• Oversee the comprehensive content strategy aligned with the company’s marketing goals and
• Oversee the marketing aspects of proposal development, ensuring compelling presentations that highlight the firm’s capabilities and differentiate them from competitors.
• Oversee comprehensive marketing strategies to enhance the firm’s brand, attract new clients, and retain existing
• Lead market research efforts to identify opportunities and threats and adjust marketing strategies
• Manage the ROI of annual company-wide sponsorships and industry