ABOUT US

Faded Culture is a growing lifestyle and education brand in the barbering industry. We are dedicated to advancing culture through content, education, and community. We are seeking an experienced marketing leader to oversee brand growth, advertising, and digital strategy.

QUALIFICATIONS

• 3–5+ years in marketing leadership, digital growth, or related roles
• Demonstrated success in scaling lifestyle or culture-driven brands
• Expertise in digital advertising, funnels, and campaign management
• Strong understanding of content distribution and automation tools
• Proven leadership and team management skills
• Creative thinker with data-driven decision-making abilities

ROLE OVERVIEW

The Marketing Director / Growth Marketing Manager will develop and execute marketing strategies that drive brand awareness, recruit talent, and expand our digital presence. This individual will manage campaigns, optimize paid advertising, and coordinate a team to deliver measurable results.

KEY RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies and growth plans
• Manage paid ad campaigns (Meta, TikTok, YouTube, Google)
• Recruit, lead, and mentor marketing and content talent
• Repurpose and distribute content across multiple platforms and communities
• Establish ambassador/influencer programs to increase reach
• Monitor performance metrics and adjust strategies to maximize ROI
• Maintain consistent brand identity across all marketing channels