Marketing Director for Senior Living at Parallel

Spring Lake, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Jun, 26

Salary

0.0

Posted On

21 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Culture Development, Senior Living Industry Knowledge, Communication, Strategy Identification, Relationship Building, Business Development, Goal Orientation, Lead Generation, Tour Execution, CRM Management, Business Development Planning, Market Analysis, Census Goal Achievement, Self-Scheduling

Industry

Wellness and Fitness Services

Description

Responsibilities/Qualifications We are thrilled to announce that we are hiring a Marketing Director for a Senior Living Community in Grand Haven, MI. We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care. Qualifications and responsibilities: Knowledge of creating and driving sales culture in the community with positive influence and attitude Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation) Exceptional communication skills. Identifying new strategies to increase visits to the community Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community. Self-starting, focused, goal-oriented Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads Ability to achieve and exceed census goals Generate leads, schedule and execute tours, manage customer relationship management (CRM) system Self-scheduling appointments that can impact Sales in the community Develop a business development plan and develop integral referral relationships in the community Knowledge of the competitors in the market and understanding points of difference in our community Business Development: 2 years (Required) Senior Healthcare: 2 years (preferred) Sales: 2 years (Required) License or certification: Driver's License (Required) Travel: 75% (Required) – local travel to networking events, referral sources, and assessments Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness. Benefits: Medical, dental, and vision insurance Paid time off

Responsibilities

The Marketing Director will manage internal and external marketing for the Senior Living Community, ensuring the brand image is excellent by collaborating across all organizational levels. Key duties include driving sales culture, identifying new strategies to increase visits, and building referral relationships with local healthcare providers.