Marketing Director

at  Fortitude Partnership

This company is a rapidly expanding fine art enterprise based in Singapore. The business specialises in advising collectors and investors on creating high grade art collections, ranging from emerging artists to renowned works. As they continue to grow, they are integrating new divisions to offer unique opportunities through a blend of art, finance, and technology solutions, including blue-chip art funds and fractional ownership models. They are seeking a dynamic and experienced Marketing Director to lead marketing efforts, specifically targeting Ultra-High-Net-Worth (UHNW) and High-Net-Worth (HNW) clients.

POSITION OVERVIEW:

The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy tailored to UHNW and HNW clients. This role requires a deep understanding of the luxury market, as well as the ability to effectively communicate the value proposition to a discerning audience of collectors, investors, and stakeholders.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Minimum of 10 years of experience in marketing, with a focus on targeting a HNW/UHNW audience.
• Proven track record of developing and executing successful marketing strategies targeting UHNW and HNW clients.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think creatively and strategically, with a strong attention to detail.
• Experience managing budgets and resources effectively.
• Passion for fine art and knowledge of the art market is highly desirable.

• Develop and implement a strategic marketing plan to promote our services and solutions, with a focus on engaging UHNW and HNW clients.
• Lead and manage all marketing activities, including digital marketing, content creation, social media, public relations, and exclusive events.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Conduct market research to identify trends, opportunities, and competitive landscape within the luxury sector to inform marketing strategies.
• Build and maintain relationships with key stakeholders, including artists, collectors, investors, and industry partners.
• Oversee the creation of sophisticated marketing materials, such as brochures, presentations, and web content, tailored to UHNW and HNW audiences.
• Track and analyze marketing performance metrics to measure the effectiveness of campaigns and initiatives, and adjust strategies as needed.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Stay up-to-date with industry trends and emerging technologies to ensure the company remains at the forefront of the fine art investment market.