Marketing Director at Gamers Choice

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

150000.0

Posted On

26 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Strategy, Acquisition, Retention, Paid Media, Organic Media, Content Strategy, Influencer Marketing, Partnership Initiatives, SEO, Lifecycle Marketing, Klaviyo, Shopify, Google Analytics, Leadership, Data Analysis

Industry

Retail

Description

Job Description: The Marketing Director will serve as the strategic and creative lead responsible for building and executing all marketing initiatives for our rapidly growing brand. This individual will design and implement comprehensive acquisition, retention, and brand strategies across paid, organic, and emerging media channels, driving awareness, engagement, and revenue growth. Key Responsibilities Develop and execute a holistic marketing strategy focused on brand growth, customer acquisition, and retention. Partner with leadership on long-term growth planning, budgeting, and performance goals. Define KPIs and establish data-driven decision-making frameworks across all marketing channels. Oversee content strategy for all platforms, including website, email, social media, Whatnot, TikTok, YouTube Shorts, and community engagement channels. Develop and manage influencer, creator, and partnership initiatives to grow brand presence. Ensure brand consistency and authenticity across all marketing touchpoints. Design and execute paid media strategies (Google Ads, Meta, TikTok, YouTube, etc.) focused on ROI and scalable customer growth. Build a robust organic marketing ecosystem through SEO, content marketing, and community engagement. Develop lifecycle marketing programs through email, SMS, and loyalty initiatives to drive repeat purchases and LTV growth. Implement advanced attribution and analytics tools to measure and optimize channel performance. Qualifications 6–10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role. Proven success in building and scaling e-commerce marketing strategies from early-stage growth to significant revenue. Deep understanding of paid media, organic content, email/lifecycle marketing, and analytics. Strong grasp of social media trends, short-form video, influencer marketing, and community engagement. Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.). Excellent leadership, communication, and cross-functional collaboration skills. Preferred Experience in the collectibles, gaming, or hobby e-commerce industry. Track record of successful campaign launches across multiple channels (especially TikTok, YouTube, and Whatnot). Strong data literacy — comfortable analyzing CAC, ROAS, LTV, churn, and other key performance metrics. Benefits: Health Insurance Dental & Vision Coverage Paid time off 401k Employee Discounts Gym Membership Reimbursements Salary Range: $110,000 - $150,000 per year + Performance-Based Incentive EEO/AAP Statement: Gamer’s Choice is an equal opportunity employer. We acknowledge and honor the fundamental value and dignity of all individuals. We pledge ourselves to crafting and maintaining an environment that respects diverse traditions, heritages, and experiences. Gamer’s Choice is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require an accommodation to participate in the application process, contact us at hr@gamerschoice.com The above-noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned, but rather to give the applicant a general sense of the responsibilities and expectations of this position. As the nature of business demands change, so, too, may the essential functions of the position.

Responsibilities

The Marketing Director will lead the strategy and execution of all marketing initiatives, focusing on building comprehensive acquisition, retention, and brand strategies across various media channels. Key duties include overseeing content, managing influencer programs, and designing paid media strategies to drive awareness, engagement, and revenue growth.