The Grant Park Music Festival (the Festival) in Chicago, Illinois seeks a full-time Marketing Director. The Marketing Director is responsible for developing and executing strategic marketing and communications campaigns that inspire the community, grow and retain audiences, and meet and exceed the Festival’s annual membership and One Night Pass revenue goals (akin to subscriptions and single tickets at other performing arts organizations).
The Marketing Director will join our hard-working, collaborative team of 17 year-round staff members who are dedicated to the Festival’s mission of enriching lives through the power of music. For more than 90 years, the Festival has been Chicago’s summer musical sensation, demonstrating that classical music performed by a world-class orchestra and chorus can have a transformative impact on the city. Showcased in the city’s most spectacular setting, the Festival continues to be the summer gathering place for all of Chicago. The Jay Pritzker Pavilion in Millennium Park is the official home of the Grant Park Music Festival, with free seats available for every concert.
The Marketing Director reports to the Chief Marketing Officer, manages the activities of the Patron Services department, and works closely in alignment with other Festival colleagues, including members of the Development, Artistic, and Community Engagement teams.

CANDIDATE QUALIFICATIONS

• Minimum of five years professional experience managing sales/marketing in a non-profit performing arts organization; demonstrated track record of successfully driving sales and revenue generation.
• Proficient in Microsoft 365 (Word, Excel, PowerPoint, Outlook) and Adobe Creative Cloud (Photoshop, InDesign) applications.
• Thorough understanding of existing and emerging best practices in marketing, especially those specific to the performing arts.
• Experience leading and managing a team.
• Excellent verbal and written communication skills.
• Tessitura experience is a plus.
• Highly self-motivated, personally and professionally resilient, and capable of working independently and collaboratively.
• Passionate about the performing arts; classical music knowledge a plus.
• Don’t fit all of the qualifications listed above, but feel passionate about the position? Please apply anyway! We are eager to work with enthusiastic and ambitious people. You may be just the right fit for this role.

• In collaboration with the Chief Marketing Officer, internal team, and outside consultant, develop annual budget goals and quarterly re-projections for the Festival’s membership (subscription) and One Night Pass (single ticket) revenue campaigns.
• Manage a coordinated communications campaign to meet/exceed revenue goals and nurture lasting audience relationships.
• Plan and supervise the Festival’s comprehensive email campaign.
• Lead the Festival’s digital marketing efforts in partnership with outside agency and designers; collaborate on digital media projects with other Festival departments.
• Oversee production of materials, including, but not limited to: direct mail, brochures, postcards, flyers, and signage; work with outside designers, printers, and mailhouses and oversee projects to completion.
• Regularly review and analyze data from internal sources – Tessitura and Google Analytics – as well as outside vendors - Wordfly, Capacity Interactive, and TRG Arts. Propose changes to strategies, tactics, pricing, and messaging to improve outcomes.
• Supervise preparation of weekly campaign progress reports using Tessitura Analytics and other data sets.
• Oversee the organization’s website, developing content and working with Festival colleagues to create a site that is creative, engaging, up-to-date, and on-brand; work with the Festival’s Tessitura Manager and outside web developers to ensure that the site functions smoothly and effectively.
• Manage all aspects of Festival concert programs – printed and digital versions – coordinating the creation of written content, design, and production in coordination with outside writers, web developers, designers, and print vendors.
• Hire and supervise outside photographers and videographers for a variety of Festival events throughout the year; maintain photo and video assets and support media asset needs across Festival departments.