JOB DESCRIPTION

The Marketing Director is responsible for the planning, development and implementation of marketing strategies designed to achieve sales growth, build brand relevancy and ensure measurable customer engagement. With a creative and innovative approach, this position manages internal and external resources to develop successful marketing campaigns focused on building positive sales performance and consistent brand alignment.

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing or related discipline required, Master’s degree preferred
• 7 - 10 years marketing experience
• Multi-unit experience required; 200+ location management experience, preferred
• Experience with traditional advertising (print, TV, radio) and digital advertising (web, social, email, text) strategy and execution
• Demonstrated copywriting and editing experience for various types of media and audiences
• Must be proficient in MS Office suite and Google Suite
• Experience with content management systems like Magento, Wordpress, Webflow or equivalent
• Basic HTML/CSS experience a plus
• Experience with Tableau, Google Analytics, and SQL a plus
• Prior experience with healthcare, and/or real estate industries (required)
• Prior marketing agency experience a plus

QUALIFICATIONS AND SKILLS

• Ability to effectively present information and respond to questions and feedback from managers, customers, vendors and company leadership
• Team player with strong organizational skills
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in marketing strategies and measurement
• Preferred experience with both B2C and B2B marketing strategies
• Strong attention to detail
• Ability to be flexible and work in a fast paced environment
  

  HVHom

• Develops key competitive and consumer trends analysis to identify meaningful business growth strategies
• Leverages multiple sources of data and analytics to identify opportunities for growth, brand relevancy and guest engagement at a system and individual location level
• Oversees the strategic planning process and development of marketing campaigns and programs with the support of the graphic design team
• Establishes overall channel content marketing strategy for the brands as well as individual locations
• Develops new marketing campaign opportunities and ideas utilizing existing and new channels to extend customer reach and market penetration
• Focuses efforts on emerging marketing tactics (digital marketing, social media, automation) to optimize our marketing spend and grow sales
• Facilitates and leads strategy and planning meetings with operations and company leadership
• Comprehensively measures and reports against plan outcomes
• Maintain a relentless attention to sales results and metrics to continually rebalance campaigns to maximize investment
• Identifies and leverages key outside parties to enhance marketing effectiveness, makes recommendations that drive improvement in sales or process
• Create and maintain a successful brand and image that attracts customers to the product or service
• Develops brand guidelines and communicates guidelines cross-functionally and across business lines
• Manages creative team in creating new brand assets and maintaining consistent branding guidelines