ABOUT US

We are a rapidly growing e-commerce retailer specializing in authentic, high-quality Korean skincare brands. Our curated product range includes everything from cult-favorite serums to innovative beauty treatments, catering to skincare enthusiasts worldwide. We pride ourselves on delivering exceptional customer experiences, fast shipping, and in-depth product knowledge — bringing the best of K-Beauty directly to our customers’ doors.

REQUIREMENTS

• Proven experience (7+ years) in senior marketing roles, ideally within beauty, skincare, or e-commerce.
• Strong understanding of K-Beauty trends, brands, and customer demographics.
• Demonstrated success in scaling e-commerce brands through multi-channel campaigns.
• Exceptional leadership skills with experience managing cross-functional teams.
• Analytical mindset with proficiency in marketing analytics tools.
• Excellent communication, storytelling, and brand-building abilities.
• Creative thinker with a passion for beauty and customer experience.

THE ROLE

We are seeking a visionary Marketing Director to lead our brand strategy, customer acquisition, and retention efforts. This is a pivotal role where you will shape the voice of our company, expand our market presence, and drive revenue growth through innovative and data-driven marketing initiatives.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive marketing strategy across all channels (digital, social, influencer, content, email, and paid media).
• Lead brand positioning and storytelling to strengthen our identity in the competitive beauty and skincare market.
• Oversee performance marketing campaigns (Google Ads, Meta, TikTok, etc.) to maximize ROI.
• Build and manage influencer and brand ambassador programs, particularly within the K-Beauty community.
• Drive SEO, content marketing, and PR initiatives to boost organic visibility.
• Implement CRM strategies for customer segmentation, personalization, and retention.
• Lead and mentor a high-performing marketing team, fostering creativity and collaboration.
• Monitor market trends, competitor activities, and emerging beauty industry insights to inform decision-making.
• Manage the marketing budget, ensuring cost-effectiveness and measurable results.