Marketing Director Lead, LEGO ® Franchises Portfolio
Are you ready to elevate beloved LEGO Franchises and their brick-built products to new heights? Can you transform the excitement of IPs into innovative marketing strategies that resonate with their fans?
Well, then join us as our new Billund-based Marketing Director Lead, Franchises Portfolio!

CORE RESPONSIBILITIES

As the Marketing Director Lead, you will be part of our global toy development team, focusing on a portfolio of 2-3 global brick-built LEGO IP franchises. Your role will include:

• Driving Growth and leading change : Elevate your franchise portfolio to boost consumer sales over the next business plan.
• Innovating Portfolios: Create and inspire innovative product lines that increase desire and purchase intent among target audiences.
• Market Strategies: Develop and implement innovative Go to Market strategies that connect your LEGO portfolio with the IP fandom
• Power up our collaboration with the IP Partners and ensure mutual value creation within our brands, our ecosystem and channels.