Location: Melbourne, Australia (Hybrid)
Reports to: Chief Marketing Officer
Direct reports: 1-2 direct reports, plus specialist agency & group marketing support
Part of: Senior Marketing Leadership Team

WHAT YOU’LL DO

Strategic Leadership

• Refine and execute Draftable’s global marketing strategy, plans, and budget.
• Define and deliver go-to-market strategy in collaboration with product and sales leadership.
• Drive significant brand development initiatives targeting legal and corporate sectors.
• Build scalable systems, processes, and playbooks to support sustained growth.
• Shape the long-term roadmap for Draftable’s marketing function.
• Launch Product marketing initiatives.

Marketing Excellence

• Develop and articulate clear value propositions, differentiators, and messaging tailored to the legal market.
• Partner with product and sales to deliver integrated campaigns, compelling sales collateral, and thought leadership content.
• Oversee high-quality execution across digital channels (SEO, SEM, content, LinkedIn, web).
• Lead events and public relations strategies to strengthen Draftable’s market position.
• Monitor, analyse, and optimise marketing performance, reporting ROI across channels.
• Coach, mentor, and grow the Draftable marketing team.

What you’ll bring

• 10+ years of marketing experience in B2B technology.
• Demonstrated success leading and scaling marketing teams in high-growth environments.
• Deep go-to-market and product marketing expertise.
• Strong command of digital, content, and demand marketing best practices.
• Proficiency with modern marketing platforms (HubSpot, Google Analytics, LinkedIn Ads).
• Systems-driven approach to building scalable processes.
• Outstanding leadership, organisational, and communication skills.
• Enthusiasm to use AI tools to achieve commercial goals and increase productivity.

The ideal candidate combines strategic vision with hands-on execution, thrives in collaborative, fast-paced environments, and has a bias for action.

Why this role

• Join a fast-growing, global scale-up.
• Key leadership position in a rapidly growing global legal-tech company.
• Line management responsibility, plus close collaboration with Group Digital Performance and specialist agencies.
• Cross-functional impact: partner with product, sales, and engineering leadership.
• Founder-led company with long operating history and strong balance sheet