Marketing Director (m/f/d)

at  aioneers

ABOUT US

Join us on a fascinating journey to revolutionize the supply chain management sphere. Working at aioneers, you are not only a valued team member of a professionally managed but also creative scale-up. You are part of a unique team that is not only working on how companies will manage their supply chains in the future, but also on how aioneers will grow as a company - and last but not least, on how you will shape your own success story together with us.
At aioneers, we focus on the digitalization of tactical and strategic decision-making in the area of supply chain planning. With AIO, our innovative SaaS platform, we revolutionize supply chain management and optimize our customers’ planning processes through comprehensive consulting services.
Heading our Marketing Team, you will shape our brand and growth strategy and work cross-functionally every day to achieve and exceed our company goals. We believe in creating something outstanding with the smartest technologies and people like you.

YOUR PROFILE

You enjoy working in a professionally managed SaaS scale-up and have fun working together to achieve success through your passion and commitment? You are dedicated to staying up-to-date with the latest trends in marketing, and mastering new skills and channels?

We are looking forward to working with you in case you match the following criteria:

• 5+ years of experience in marketing, ideally with experience in SaaS and/ or consulting. Background in Supply Chain, Manufacturing or Retail is a plus.
• A passion for innovation and staying ahead of industry trends. You should be curious, proactive, and always seeking new opportunities to drive growth and innovation in marketing strategies and tactics.
• Creative and strategic thinker with strategic mindset and the ability to develop and execute marketing plans that align with business objectives and target market needs combined with a creative mindset and the ability to think outside the box to drive engagement and differentiation.
• Ability to inspire the entire aioneers team and our future customers to become the next supply chain tech unicorn.
• Experience in driving demand and lead generation campaigns, in managing an omnichannel marketing approach as well as in brand building and brand management.
• Strong written and verbal communication skills. Ability to articulate, be persuasive and tailor communications to different stakeholders.
• Data-driven approach to marketing, experience with analytics and marketing KPIs.
• Business fluent English and German.

We are looking for a dedicated Marketing Director (m/f/d) located in Germany to head our global Marketing Team (working hybridly from home, from the office or a co-working space). You are experienced in defining a SaaS product marketing strategy and in bringing it to life in order to convince our target groups of our innovative product portfolio.

Your key responsibilities will include:

• Developing, planning and executing a comprehensive marketing & growth strategy for our SaaS business aligned with the company’s goals and target market.
• Defining our branding strategy and ensuring a strong and consistent brand presence across all communication channels. This involves developing brand guidelines, overseeing brand messaging, and maintaining brand integrity in all marketing communications.
• Planning, overseeing and executing lead generation activities including content marketing, SEO, social media marketing, email marketing, events, webinars, and target-group specific campaigns.
• Ensuring the execution of the marketing strategy by guiding our marketing team. Building a high-performing marketing team through hiring, talent development, goal setting, guidance, support, and fostering a collaborative and innovative culture within the department.
• Managing relationships with agencies and freelancers.
• Collaborating with other departments such as sales, product, customer success, and finance to ensure alignment and integration of marketing efforts with overall company objectives.
• Staying Up-to-Date with Industry Trends: Keeping abreast of industry trends, competitor activities, and emerging technologies in the Supply Chain Management space.