MARKETING DIRECTOR – SKILLED NURSING FACILITY – FULL-TIME

Join a dynamic and mission-driven marketing team at a skilled nursing facility. We are seeking an experienced Marketing Director with a strong background in healthcare marketing, census development, and business growth within the senior care industry. The ideal candidate will be results-driven, strategic, and committed to growing census through referral generation, outreach, and community engagement.

REQUIREMENTS:

• Minimum 1 year of marketing experience in a skilled nursing facility (SNF) – 3 years preferred
• Proven track record of success in healthcare sales and census growth
• Strong knowledge of senior living and post-acute care services
• Excellent written and verbal communication skills
• Effective leadership, coaching, and team-building abilities
• Ability to manage multiple projects and deadlines
• Self-motivated, organized, and able to work independently
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with CRM systems (Yardi preferred)
• Strong public speaking and presentation skills

• Drive census growth and increase revenue through strategic marketing and business development
• Lead face-to-face marketing efforts, external sales calls, and relationship building with referral sources
• Collaborate with facility leadership to execute marketing initiatives aligned with company goals
• Develop and implement monthly, quarterly, and annual marketing plans
• Participate in interdisciplinary team meetings to align census goals with care services
• Monitor and analyze market trends, referral data, and competitor activity
• Support outside business development representatives and ensure performance accountability
• Track and report KPIs including calls, referrals, conversions, and tours
• Represent facility services accurately to potential residents and families
• Maintain compliance with all regulatory guidelines
• Organize and participate in community outreach and events
• Attend required trainings and continue professional development