ABOUT MIDWEST CARDS

Midwest Cards is a premier destination for sports and gaming collectibles, serving a national customer base through our e-commerce platform and a vibrant local community through our flagship retail store in Columbus, Ohio. With a relentless commitment to innovation and community, we’re redefining what it means to connect with the hobby — both in-store and online.
We’re seeking an experienced, data-driven Marketing Director to take our brand and revenue to the next level. You’ll lead and execute a full-funnel marketing strategy across digital, retail, and live platforms while laying the groundwork for a scalable marketing department. This is a senior-level role with a clear path to leadership team participation and company-wide impact.

CORE ACCOUNTABILITIES

• Email Campaigns – Plan, execute, and optimize lifecycle email marketing to engage customers and drive conversions.
• Google Ads – Manage PPC campaigns with a focus on ROAS and customer acquisition.
• SEO – Oversee on-site and off-site SEO strategies to improve search rankings and organic traffic.
• Social Media (Organic + Paid) – Develop engaging content and run paid campaigns across platforms (Instagram, Facebook, TikTok, X).
• Website Marketing – Ensure the site is conversion-optimized, updated, and aligned with brand and promotional strategy.
• Retail Store Marketing – Drive local foot traffic through geo-targeted campaigns, in-store signage, and partnerships.
• Live Selling Support – Partner with the live selling team to develop strategies and promotional support for Whatnot and other platforms.
• Promotions – Plan and execute promotional calendars, product drops, giveaways, and cross-channel sales events.

You will lead and own Midwest Cards’ entire marketing ecosystem, ensuring campaigns are aligned with brand, business goals, and sales performance.