• Strategic Planning: Develop and implement comprehensive marketing strategies and business continuity plans aligned with organizational goals.
• Campaign Management: Conceptualize and direct marketing campaigns across offline and digital platforms, ensuring brand consistency and alignment with objectives.
• Budget & Resource Management: Formulate budgets, manage marketing expenses, and allocate resources effectively to achieve marketing goals.
• Team Leadership: Lead, motivate, and develop a marketing team, setting performance standards and fostering collaboration.
• Market & Consumer Insight: Conduct situational analysis and market research to understand consumer preferences, market trends, and industry landscapes.
• Data Analysis & ROI: Establish metrics to track marketing performance, analyze return on investment (ROI), and apply data-driven insights to improve strategies.
• Public Relations: Direct public relations activities and develop relationships with key stakeholders to enhance brand reputation.
• Cross-Functional Collaboration: Work closely with sales, product, and creative teams to ensure cohesive and effective strategies.

Skills and Qualifications

• Leadership & Management: Experience in leading and mentoring teams, along with strong project management and time management skills.
• Strategic Thinking: Ability to forecast market trends, identify business opportunities, and develop long-range strategies.
• Communication: Excellent written, verbal, and presentation skills to effectively communicate plans and collaborate with stakeholders.
• Digital Marketing: Strong proficiency in various digital marketing forms, including content marketing, social media, and SEO.
• Analytical Skills: Ability to analyze data, interpret market research, and leverage insights to inform decision-making.
• Business Acumen: Sound financial literacy and a strong understanding of sales, marketing, and broader business functions.
• Customer Focus: Ability to understand customer needs and develop strategies that enhance customer experience and loyalty.

Please refer the Job description for details