LIFE AT PACIFIC LIFESTYLE HOMES

Experience the difference of being part of the Pacific Lifestyle Homes family. As a two-time recipient of the prestigious Building Industry Association “Builder of the Year” award and the esteemed National Housing Quality Gold Award, we are more than just a homebuilder – we are dedicated to BUILDING BETTER LIVES. From our humble beginnings in 1996, we have grown to construct over 6,500 homes and 130 communities across SW Washington, the Portland Metro area, greater Puget Sound area, and the Boise Metro landscape. Join us and build your career with a company committed to excellence and community impact.

JOB MISSION

Pacific Lifestyle Homes is seeking a strategic, creative, and results-oriented Marketing Director to lead brand development, customer engagement, and integrated marketing initiatives that fuel our growth. Reporting to the VP of Sales and Marketing, you will shape and elevate the Pacific Lifestyle Homes brand, crafting campaigns that connect with our homebuyers and drive measurable results. This is a unique opportunity to make a lasting impact at a company known for innovation, quality craftsmanship, and a strong commitment to customer satisfaction.

JOB REQUIREMENTS:

• 8+ years of progressive marketing leadership experience, with at least 5 years in a senior or director-level role
• Proven track record in leading high-performing marketing teams and cross-functional initiatives
• Deep knowledge of the real estate or home building industry strongly preferred
• Demonstrated experience in strategic planning, digital marketing, lead generation, and brand development
• Strong command of Salesforce, Pardot, and marketing automation best practices
• Skilled in budget management, project oversight, and performance analytics
• Exceptional leadership, communication, and stakeholder engagement skills
• Strategic thinker with the ability to execute tactically and manage competing priorities
• Proficient in Microsoft Office Suite and adept at learning new platforms and tools
• Strong analytical skills with the ability to turn data into insights that drive strategy

• Strategic Marketing Leadership: Develop and execute integrated marketing strategies that support business goals, drive qualified leads, and elevate brand presence across all channels. Collaborate with executive leadership to align marketing priorities with corporate objectives, ensuring a cohesive brand narrative and measurable outcomes.
• Content Strategy & Brand Messaging: Provide strategic oversight of all content initiatives, ensuring consistency in voice, tone, and messaging across digital and print channels. Lead the development of high-impact content strategies that educate, inspire, and convert target audiences, strengthening the company’s brand identity and market positioning.
• CRM & Marketing Automation: Oversee the strategic use of Salesforce and Pardot to drive customer lifecycle marketing, lead nurturing, and segmentation. Ensure the CRM is optimized for performance, data accuracy, and actionable insights that inform marketing strategies and improve conversion rates.
• Market & Customer Insights: Lead the collection and synthesis of customer, market, and competitor insights to guide strategic decision-making. Translate feedback into actionable improvements in marketing tactics, product positioning, and customer experience.
• Marketing Operations & Collateral Development: Direct the creation and distribution of marketing assets that support sales and brand objectives, including digital content, sales collateral, and promotional materials. Ensure all collateral is visually compelling, aligned with brand guidelines, and tailored to various stages of the customer journey.
• Experience Design: Model Homes & Events: Strategically manage the visual presentation and customer experience of model homes, ensuring alignment with brand standards and buyer preferences. Collaborate with design and project teams to optimize presentation for showings, events, and promotional campaigns.
• Digital Strategy: Analyze digital performance metrics and continuously refine strategies for maximum impact.
• Online Sales Enablement: Lead and mentor the online sales team, providing strategic direction, tools, and marketing support to maximize lead generation and online conversion.
• Project & Budget Management: Oversee the planning, execution, and optimization of multiple concurrent marketing projects. Manage department budgets, allocate resources effectively, and ensure initiatives are delivered on time and within scope.
• Industry & Market Expertise: Stay abreast of housing market trends, buyer behaviors, and competitive activity. Apply this knowledge to refine marketing messaging, innovate campaign strategies, and identify new growth opportunities.
• Vendor & Partner Oversight: Build and manage relationships with key external partners including agencies, designers, and suppliers. Ensure vendors deliver high-quality work aligned with budget, timelines, and brand standards.