Marketing Director at Peterson Auto Group
Boise, ID 83704, USA -
Full Time


Start Date

Immediate

Expiry Date

08 Nov, 25

Salary

75000.0

Posted On

09 Aug, 25

Experience

17 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Oems

Industry

Marketing/Advertising/Sales

Description

Are you a creative marketing leader with media savvy and a passion for brand building? We’re hiring a Marketing Director to unify and elevate the voice of our fast-growing automotive group.

FULL-TIME | IN-PERSON | STARTS AT $75K OR MORE DEPENDING ON EXPERIENCE

We’re looking for a sharp, strategic, and experienced Marketing Director to help lead marketing efforts for our growing automotive group which houses 10 new car brands across 6 dealership rooftops.
You’ll report directly to the President (who has led marketing hands-on for the past 17 years) and serve as the marketing glue across all our stores. This is a key leadership role that interfaces with our General Managers, creative and media buying partners, and OEMs, with the goal of making sure our brand presence is strong, unified, and effective store by store and group-wide.

ABOUT US

We’re a trusted name in the region with a strong legacy, but we’re far from stuck in the past. We’re investing in great people, bold ideas, and creative storytelling that sets us apart. If you’re ready to help build something that matters—and have the skill to unify it all—we’d love to hear from you.

How To Apply:

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Responsibilities
  • Oversee marketing strategy across all stores—supporting both individual rooftops and our group identity.
  • Serve as the primary liaison between the President, store General Managers, ad agency/media buyers, and Manufacturer reps.
  • Review and guide media buying strategies—ensuring our dollars are working as hard as possible.
  • Provide direction and alignment across all social media platforms, ensuring content created by the stores is on-brand, effective, and consistent group-wide.
  • Help evolve and expand group-wide campaigns like “Two Truths and a Lie” and the soon-to-launch Peterson Truck Ranch.
  • Seek out and activate grassroots marketing opportunities that fit us best in our communities to deepen local presence and customer engagement.
  • Track performance, determine budgets based off of store growth and projections, and ensure consistent branding across every platform.
  • Bring fresh energy, discipline, and cohesion to the way we tell our story—from TV and digital to events, signage, and sponsorships.
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