Marketing Director at Starboard Maritime Intelligence

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

25 Aug, 26

Salary

0.0

Posted On

27 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account-Based Marketing, Go-To-Market Strategy, Revenue Engine Optimization, Sales Enablement, B2B SaaS Marketing, Growth Engineering, Brand Positioning, Stakeholder Management, Pipeline Management, Market Development, PR Management, Commercial Acumen, MEDDPICC, Marketing Automation, Data Attribution, Strategic Leadership

Industry

technology;Information and Internet

Description

About Starboard Starboard is a mission-driven SaaS platform securing critical infrastructure, networks, and operations for governments, defense agencies, and high-stakes enterprises across NATO and FVEY countries. Our solutions bridge the gap between advanced security capabilities and real-world operational, policy, and procurement constraints Role overviewAs our Marketing Director, Growth & GTM, you will lead the evolution of marketing into a strategic, revenue-generating engine for Starboard. With full ownership of the global GTM strategy, parallel-track ABM architecture, and field readiness, the Marketing Director will industrialise the revenue engine, build scalable workflows and automation, run parallel-track ABM into FVEY defence accounts plus high-value commercial, and own field readiness for complex sovereign deal cycles What you’ll do Growth Engine & GTM Strategy * Define and execute the global GTM strategy that positions Starboard as the category leader in maritime intelligence across Defence & Intelligence and Critical Maritime Infrastructure markets * Architect, optimise and own an end-to-end revenue engine focused on pipeline velocity, customer acquisition, and measurable revenue impact - moving the function past vanity metrics and fragmented tactics * Design the scalable, automated workflows that track account engagement, trigger sales actions, and ensure no pipeline drops between marketing, sales and customer success * Establish a measurement framework anchored on revenue influence and pipeline conversion, with shared accountability to the ELT * This focus explicitly includes market development, customer acquisition, pipeline development, and revenue expansion, covering the entire cycle from point of entry and campaign management into integrated workflows, customer journeys, and lifecycle management to prove CAC:LTV and other metrics tied to driving revenue. Parallel-Track Account-Based Marketing * Lead the design and rollout of a parallel-track ABM framework aligned to FVEY defence accounts and high-value commercial targets, ensuring ABM activity directly supports conversion to long-term contracts * From day one, work in lockstep with Sales to map and penetrate priority FVEY defence and high-value commercial accounts, launching targeted ABM sprints while refining the macro strategy in parallel * Partner with Exec, Sales and RevOps on account selection and prioritisation, buyer and stakeholder mapping, content tailored to long, complex deal cycles, and the underlying data infrastructure * Design premium, high-impact lead-generation and account-penetration programs where every asset reflects world-class execution - quality over volume * Expand Starboard’s footprint in ISR and maritime domain programs across allied defence markets, focusing on priority programs and agencies PR, Brand & Dual Narrative * Own a dual-narrative external position that balances high-stakes messaging on national sovereignty, dark-vessel detection and critical infrastructure protection with the powerful, data-driven story of ocean stewardship and supply-chain security * Build global government and industry influence through thought leadership and policy engagement, with particular focus on the UK, US, AU and broader FVEY markets * Develop thought-leadership programs across critical infrastructure resilience, maritime risk and ISR, and policy and regulatory engagement * Manage external PR, digital and creative agencies; build direct relationships with relevant industry bodies, analysts and selected media Sales Enablement & Field Readiness * Design, produce and own an elite sales-enablement program: the exact technical assets, competitive playbooks and validation materials our enterprise sales and pre-sales teams need to win complex, multi-stakeholder sovereign deal cycles * Ensure tight alignment with Sales and Pre-Sales on positioning, roadmap messaging and key-account proof points, supporting qualification frameworks such as MEDDPICC * Support partner-led and co-marketing engagements across the D&I and CMI ecosystems, including large defence primes, OEM-led CMI projects, and strategic technology partners Leadership & Team * In conjunction with the CCO, design the marketing org and hiring plan to achieve the strategic objectives as we scale * Lead and develop a high-performing team and maintain strong working relationships internally and externally * Contribute to ELT strategy, board reporting and commercial planning; drive adoption of practices that enhance the effectiveness of our marketing strategy Key Competencies Enterprise & Parallel-Track ABM * Designs and executes ABM strategies for complex, multi-stakeholder enterprise and government accounts. * Aligns marketing activity to named accounts and buying committees, with parallel-track sprints that run alongside macro strategy. * Develops account-specific narratives that map to long, sovereign deal cycles Growth Engineering & Automation * Sees marketing as connected technology stacks, automation, processes and data loops. Builds the end-to-end revenue engine - workflows that track account engagement, trigger sales actions and prevent pipeline leakage. * Partners with RevOps on attribution, segmentation, and account visibility. Cross-Functional Alignment * Skilled at driving consensus and unified action across the Commercial ELT - Sales, Pre-Sales, Customer Success, RevOps and Product. * Operates with sense of shared accountability for revenue outcomes. Brand Authority & Market Influence * Builds brand credibility and authority in highly regulated, trust-driven markets. * Masters a dual narrative that balances national-security messaging with ocean stewardship and supply-chain integrity. * Positions the company as a trusted partner rather than a vendor. * Establishes consistent, differentiated messaging across verticals and regions. Commercial Acumen * Demonstrates strong understanding of enterprise pipeline dynamics and deal economics. * Measures marketing impact through revenue influence, not activity metrics. * Prioritises initiatives that improve velocity, conversion and net-new ARR. Marketing function leadership * Proven ability to recruit, develop and lead a high-performing global team; builds scalable processes and structures from the ground up; thrives in a lean environment while leveraging external partners and agencies. * Establishes foundational marketing systems, data, and processes to support ABM. Builds scalable marketing infrastructure. Builder Mindset & Leadership * Runs toward ambiguity and enjoys fixing complex structural puzzles. * Influences senior stakeholders with credibility and clarity. * Balances strategic thinking with hands-on execution and disciplined delivery in a peer-level leadership seat. What You’ll Bring * 10+ years in B2B SaaS, ideally in deep-tech or defence-tech marketing, with a proven pedigree of scaling enterprise revenue engines * Demonstrated success leading enterprise ABM, parallel-track campaigns and key-account marketing into government, national-security or regulated enterprise buyers * Strong systems and workflow thinker - comfortable with connected marketing tech stacks, automation, attribution and data loops * Builder mentality: runs toward ambiguity, enjoys fixing complex structural puzzles, wants their fingerprints on a global growth story rather than a passive maintenance role * Proven ability to lead a marketing team and work effectively with external PR, digital and creative agencies * Ideally, experience influencing government, defence or regulated-industry audiences, particularly across UK, US and FVEY markets * Experience working closely with Sales on long-cycle, multi-stakeholder deals (MEDDPICC or similar qualification frameworks ideal) * Ideally, previous exposure to defence, intelligence, critical infrastructure, or maritime domains * Deep familiarity with RevOps and marketing data infrastructure (CRM, attribution, marketing automation) * Mission-driven: motivated by deploying big data and AI to protect global oceans, secure supply chains, and deliver strategic intelligence advantage We are leaders in our field Starboard is a mission-driven SaaS technology securing critical infrastructure, networks, and operations for governments, defense agencies, and high-stakes enterprises across NATO and FVEY countries. Our solutions bridge the gap between advanced security capabilities and real-world operational, policy, and procurement constraints. Contributing to this mission is a career-defining opportunity. The work is challenging, interesting, and cutting-edge. Our culture is built on trust and shared values As a global team, we use various tools to stay connected, with a modern, buzzing office in Wellington and anchor days. We love to get together and regularly have team offsites. We invest in our people We encourage learning and growth through weekly ‘show and tells’, interesting work and knowledge sharing. We aim to offer competitive market rates, reviewed annually, as well as discretionary performance bonuses in a growing company, as well as health insurance (where applicable). BENEFITS ✓Modern HQ base in Wellington, connected global team ✓Flexible working where possible ✓Career-defining opportunities and interesting work ✓Work with leaders in our field ✓Use the latest hardware and cloud apps ✓Use of AI encouraged ✓Health insurance, incl pre-existing conditions ✓Fresh fruit always available in the office ✓Workride - helping you buy a bike or scooter ✓Friday night drinks ✓Monthly lunch shouts ✓Team days and offsites ✓Parental leave support ✓Return-to-work payment after parental leave ✓Continued employer KiwiSaver contributions for primary carers during leave ✓Referral programme ✓Generous referral bonus for referring a successful candidate ✓Discretionary bonus linked to company and personal objectives within the financial year

Responsibilities

Lead the global GTM strategy and industrialize the revenue engine to drive pipeline velocity and customer acquisition. Design and execute parallel-track ABM frameworks for FVEY defense accounts and high-value commercial targets.