POSITION OVERVIEW:

Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company’s brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration.

QUALIFICATIONS:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives.
• Experience in B2C and/or B2B retail environments, ideally with consumer product brands.
• Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.
• Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making.
• Deep understanding of content marketing, creative development, and social media trends.
• Proven ability to manage, develop, and inspire a medium-sized marketing and creative team.
• Exceptional communication, project management, and cross-functional collaboration skills.