Who is Channel Factory?
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability and alignment, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators across all social media channels.
Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content alignment targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.
Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Ukraine, Australia, New Zealand, Vietnam, Philippines and Singapore.
As the US Marketing Director, you will own end-to-end marketing strategy, execution, and optimization across the United States, with a strong focus on demand generation, lead generation, and field marketing execution. This role blends strategic brand building with data-driven performance marketing, ensuring Channel Factory is positioned as a thought leader while driving measurable pipeline impact for the sales organization.
You will localize global marketing strategy to the US market, lead a small team, and partner cross-functionally with global marketing, sales, and revenue leadership. Your goal is to accelerate growth through pipeline contribution, client engagement, and impactful in-market programs.

REQUIREMENTS

Skills required:

• Ability to operate in ambiguity and think like a client - what do they want? What is clear/unclear?
• Proven experience leading B2B demand generation and field marketing programs in advertising, ad-tech, or SaaS.
• Ability to push projects forward working cross functionally in scenarios in which there are many people involved. Run point as main POC
• Ability to work well in PPT, Google Suite
• Not needed? Design! You do not have to be a designer, but you do have to be able to work with and guide the design team on what you need from them. You also need to be able to work well in PPT and put together a proposal without the input in design (sometimes).
• Ability to speak up! You’ll need to be able to formulate ideas and back them up. Sometimes we like to kick the tires, to the ability to be able to back up your ideas, even with people more senior than you is needed.
• Innovative, hungry, outside of the box thinker

Requirements:

• Leadership: Track record of managing small teams (designer, events manager) and coordinating agencies/vendors
• Demand Gen & Analytics: Understanding of marketing funnels, lead scoring, attribution, and campaign ROI; skilled in CRM and marketing automation platforms (HubSpot).
• Field Marketing: Hands-on experience planning and executing regional events, activations, and roadshows that drive measurable engagement and pipeline.
• Cross-Functional Collaboration: Ability to partner effectively with sales, client solutions, and global marketing to align strategies and goals.
• Communication: Excellent storytelling, presentation, and content creation skills; able to craft messaging that resonates with enterprise advertisers and agencies.
• Strategic & Hands-On: Comfortable switching between high-level strategy and execution detail in a fast-moving environment.
• Industry Knowledge: Familiarity with ad-tech, digital media, or SaaS industries preferred; agency ecosystem knowledge is a plus.
• Mindset: Highly organized, data-driven, and able to thrive in a high-growth, ambiguous environment.

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• Demand Generation & Funnel Ownership: Build and execute integrated campaigns (digital, content, paid) to drive awareness, leads, and pipeline; define targets with sales, track conversion, and report on funnel performance.

• Field Marketing & Events: Lead strategy and execution of US events and activations (logistics, vendors, content, lead capture, ROI measurement).
• Team Leadership: Manage a US marketing team including a designer and events manager; coach, prioritize, and ensure high-quality delivery.
• Agency & Vendor Collaboration: Partner with external agencies and vendors for design, branding, media, and event execution.
• Cross-Functional & Global Alignment: Partner with global and regional marketing teams to ensure consistency in strategy, messaging, and execution.
• Stakeholder Engagement: Build strong relationships with customers, partners, influencers, and internal sales/client teams.
• Analytics & Optimization: Track and analyze campaign performance, adapt strategies based on insights, and stay ahead of industry and competitor trends.
• Brand Building: Promote Channel Factory’s value in the US market through thought leadership, storytelling, and consistent branding.