Description: MARKETING-EVENTS MANAGER @ HARLEY-DAVIDSONAmerican Road Group is seeking an enthusiastic and outgoing Marketing and Events Manager at Orlando Harley-Davidson in Orlando, FL! This position is ON-SITE 5 days a week. Must be willing to work every Saturday and evenings as needed.

Major Duties and Responsibilities-

• Directly responsible for on-site contracted event help (bikini bike wash, promo models, etc.)
• Oversee the plan and execution of dealership events
• Generate annual event schedule & budget for dealership; track all expenses
• Attendance and oversight at every dealership event, both onsite and offsite
• Communicate regularly with the on-site team and report back to CMO as needed
• In Store Visibility
• Ensure all marketing/event materials in store are posted, current and look professional
• Overall maintenance of customer lounge and any/all marketing storage area
• Maintain all company bulletin boards with customer information
• Responsible for overall look/feel of dealership(s) and maintaining signage as outlined by HDMC
• Marketing Communication
• Create and implement weekly marketing cadence for each store: Includes but is not limited to emails, ad placement, text messaging, all external communication.
• Responsible for keeping dealership staff up to date on all events & promotions
• Attendance on weekly marketing call
• Pass out marketing collateral material externally
• Ensure external presence within the community is fresh and relevant: Includes but is not limited to all community relations, charitable initiatives
• Work directly with Graphic Designer for graphics needed
• Tracking
• Tracks spend/ROI/expense vs revenue on all marketing initiatives and events
• Utilize the ARG Marketing Drive daily
• Work with ARG Marketing Team to generate new ideas on tracking
• Utilize Dropbox, Constant Contact, 7Media and other outlets for analytics
• Stay up to date and fully utilize MDF/Co-op dollars within your market
• Social Media/Digital
• Create social media presence on all outlets that is relevant within the industry: Includes but is not limited to Facebook, Instagram, TikTok, LinkedIn, Google My Business
• Create and follow social media outline with daily posting even when not in the office
• Generate new and fresh ideas for social media presence for dealership(s)
• Respond to social media comments in a timely manner across all channels
• Adhere to ARG social media guidelines
• Donation Requests/Charitable Initiatives
• Collect all external donation requests and always respond in a timely manner. Work with Dealer Principal, General Manager and/or Marketing Director to decide where donations are going
• Prepare and execute any store promotion as directed
• Stay in tune to H-DNet (Harley-Davidson intranet system) and customer culture to help direct our initiatives
• Departmental Features
• Coordinate departmental promotions working with the other ARG Marketing Managers as directed by CMO
• Contribute ideas for dealership network wide promotions and campaigns to drive traffic
• Follow all-ARG calendar of promotions
• Marketing Support
• Help coordinate all in-store meetings such as employee meetings, HD meetings, training sessions, etc.
• Support company employee communication initiatives by maintaining bulletin boards, etc.
• All other duties as assigned by Marketing Director

Requirements:

• No college degree required!
• Strong communication and interpersonal skills.
• Outgoing, energetic, self-motivated, and driven.
• Marketing and social media experience required.
• Motorcycle Experience Preferred
• Flexible schedule with ability to work weekends and occasional evenings.
• Must have the ability to stand and work throughout dealership.
• Frequently required to bend, stoop, crouch, reach, and lift up to 50lbs.
• Physical demands necessary to execute events properly, including set up and tear down.

• Directly responsible for on-site contracted event help (bikini bike wash, promo models, etc.)
• Oversee the plan and execution of dealership events
• Generate annual event schedule & budget for dealership; track all expenses
• Attendance and oversight at every dealership event, both onsite and offsite
• Communicate regularly with the on-site team and report back to CMO as needed
• In Store Visibility
• Ensure all marketing/event materials in store are posted, current and look professional
• Overall maintenance of customer lounge and any/all marketing storage area
• Maintain all company bulletin boards with customer information
• Responsible for overall look/feel of dealership(s) and maintaining signage as outlined by HDMC
• Marketing Communication
• Create and implement weekly marketing cadence for each store: Includes but is not limited to emails, ad placement, text messaging, all external communication.
• Responsible for keeping dealership staff up to date on all events & promotions
• Attendance on weekly marketing call
• Pass out marketing collateral material externally
• Ensure external presence within the community is fresh and relevant: Includes but is not limited to all community relations, charitable initiatives
• Work directly with Graphic Designer for graphics needed
• Tracking
• Tracks spend/ROI/expense vs revenue on all marketing initiatives and events
• Utilize the ARG Marketing Drive daily
• Work with ARG Marketing Team to generate new ideas on tracking
• Utilize Dropbox, Constant Contact, 7Media and other outlets for analytics
• Stay up to date and fully utilize MDF/Co-op dollars within your market
• Social Media/Digital
• Create social media presence on all outlets that is relevant within the industry: Includes but is not limited to Facebook, Instagram, TikTok, LinkedIn, Google My Business
• Create and follow social media outline with daily posting even when not in the office
• Generate new and fresh ideas for social media presence for dealership(s)
• Respond to social media comments in a timely manner across all channels
• Adhere to ARG social media guidelines
• Donation Requests/Charitable Initiatives
• Collect all external donation requests and always respond in a timely manner. Work with Dealer Principal, General Manager and/or Marketing Director to decide where donations are going
• Prepare and execute any store promotion as directed
• Stay in tune to H-DNet (Harley-Davidson intranet system) and customer culture to help direct our initiatives
• Departmental Features
• Coordinate departmental promotions working with the other ARG Marketing Managers as directed by CMO
• Contribute ideas for dealership network wide promotions and campaigns to drive traffic
• Follow all-ARG calendar of promotions
• Marketing Support
• Help coordinate all in-store meetings such as employee meetings, HD meetings, training sessions, etc.
• Support company employee communication initiatives by maintaining bulletin boards, etc.
• All other duties as assigned by Marketing Directo