GENERAL DESCRIPTION – TASK RELATED

Marketing Support

• Be a key marketing contact for regional teams, working closely with the Group Marketing Manager, Sales teams, Marketing Exec, Marketing Designer and Corporate Development Director.
• Work with the Group Marketing Manager to create and implement relevant marketing campaigns in line with marketing strategy, plan, objectives, and budget.
• Working across the full marketing mix to assist with the creation and proofing of marketing assets for Corporate and E-Commerce including brochures, magazine/website adverts, email campaigns, social media posts, video and web content, and campaign landing page development.
• Assist with content and written communications output, internally and externally in collaboration with the wider Marketing and Technical Teams, including loading to online email marketing platform and sending to targeted lists.
• Work with the Marketing Designer to support with the creation of all artwork to meet campaign requirements, in line with design and brand guidelines, including traditional, digital, and online assets.
• Support with events, such as conferences, seminars and exhibitions in collaboration with the Group Marketing Manager.
• Support and manage social media campaigns and strategy for both owned and paid for across multi-platforms including Linkedin, Facebook, Twitter, X.
• Assist in production and analysis of key marketing KPI’s e.g. google analytics and social media stats to support organic sales growth.
• Support and manage CMS systems, maintaining the website including landing page development.
• Accountable for the administration of documents and content including translations, document controlling, and upload to the company asset management platform.
• Contribute to PR and advertising output in collaboration with the Group Marketing Manager, Product Managers and Sales leads, including loading onto online email marketing platform and sending to targeted lists.

QUALIFICATIONS:

Qualified to degree level. Marketing Communications: Digital Marketing or Science degree would be advantageous.

• Excellent organisation skills and team player
• The ability to multitask in a fast-paced environment is essential
• Good verbal and written communication
• Creative approach to problem-solving
• High level of attention to detail
• Ability to work under pressure and meet tight deadlines
• Good cultural sensitivity and ability to work in different time zones
• Flexible working hours, outside normal working hours if required
• Good negotiation, sales and marketing skills
• Budget awareness
• Analytical skills, reporting on marketing KPI’s
• Experience working in Adobe InDesign, Illustrator, Photoshop, Canva essential.
• Experience managing social media management systems and platforms essential.
• Experience writing copy, developing marketing messaging desirable
• Any work experience related to the agricultural livestock industry would advantageous

Salary : £28,000 - £34,000 (Depending on qualification and experience)

OVERALL PURPOSE OF THE JOB:

• Support the Group Marketing Manager to implement the Corporate Marketing Strategy, deliver agreed marketing activities and build the Anpario corporate brand.
• Responsible for carrying out tasks which support various targeted marketing campaigns, assets/materials to promote Anpario flagship products through relevant sales and marketing channels both on and offline.
• Assist in delivering engaging and focused campaigns and events across different regions, species, and product categories through a variety of digital and traditional marketing activities.
• Assist in creating enaging written communications and content for marketing assets both on and offline.

GENERAL RESPONSIBILITIES

• Raise POs as necessary and in-line with company policy.
• Purchasing and managing the stocks of branded promotional items and clothing.