Marketing Executive - B2B / PR at RKW
Stoke-on-Trent ST4, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

02 Jul, 25

Salary

26000.0

Posted On

02 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Design, E Commerce, It

Industry

Marketing/Advertising/Sales

Description

B2B Marketing, PR, Trade Press, Company Websites & Socials – these all need engaging written content and we’re looking for someone to join our team here at RKW Ltd to help spread the message of our brands and products, far and wide.
This role requires someone to join the Marketing Department supporting on B2B and B2B2C marketing communication activities for the RKW brand and Group owned brands.
You will support RKW brand awareness across all retailer channels, retail customers, retail customer prospects and industry body stakeholders.
This role could be a great fit for someone who has completed a Marketing Apprenticeship and is looking to build on the practical experience they’ve gained - or - you could currently be in a Marketing Administrator or Coordinator role, and looking to unleash your creativity.
RKW is Europe’s leading distributor and manufacturer of small domestic appliances and housewares products. Part of the Sutton Venture Group, RKW was established in 1989 and has grown from strength to strength. We have ambitious growth plans and seek an ambitious candidate to help us continue to succeed and help us achieve our vision for the future.

SKILLS AND DESIRABLES :

  • Work with B2B Marketing Manager as line manager
  • Work with Brand Watch or similar platform (social media platform), Dot Digital (e-mail platform) and Ace Media (PR platform)
  • Work with In-House Design team for content creation.
  • Work with IT on marcomms systems and RKW website
  • Work as part of a Marketing Communications Team and the wider Marketing team including Design, E-Commerce and Consumer Care
  • Work with National Account, Sales & key partner retailers for sales support
  • Work with Buying on NPI understanding
Responsibilities

RESPONSIBILITIES AND DUTIES :

Social Media

  • Execute the monthly RKW social media calendar across LinkedIn, Facebook and Twitter
  • Report on trends and target competitor activity
  • Utilise Brandwatch to manage all social media activities including monthly reporting on activity performance to agreed KPIs

PR

  • Manage the press office for RKW utilising Ace Media platform
  • Maintain journalist and target publication database
  • Write copy for forward features and press comments
  • Create press release content to deliver monthly PR calendar via Ace Media.
  • Manage B2B awards entry programme
  • Report on trends and target competitor activity
  • Utilise Ace Media for monthly activity performance reporting to agreed KPIs
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