Vanrath is excited to collaborate with a premier Healthcare provider, they are seeking a Marketing Executive (with digital and business development duties).
The successful candidate will be based in our Belfast City Centre office.

THE ROLE:

This role is key to building strong relationships with nursing homes and healthcare providers while also delivering impactful digital marketing campaigns. You will play a vital part in helping care staff access the high-quality training they need to meet regulations and improve standards of care.
This is a varied role, combining face-to-face visits with online marketing, offering the chance to make a meaningful impact while developing your own career in healthcare marketing

RESPONSIBILITIES:

• Relationship Building & Outreach:
• Visit nursing homes, care facilities, and healthcare providers to promote our training programs.
• Build and maintain strong relationships with managers and staff to encourage them to attend training.
• Represent the agency at meetings, networking events, and industry exhibitions.
• Digital Marketing:
• Develop and implement online campaigns (social media, email, Google Ads, website updates).
• Create engaging content such as flyers, brochures, social posts, and blog articles.
• Grow our online presence and generate leads through digital platforms.
• Sales & Growth:
• Identify and pursue new opportunities with healthcare organisations.
• Track and analyse marketing performance to measure success and ROI.
• Work closely with the training team to align marketing with business goals.