Overview
From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967… we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.
Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.
We are seeking a highly skilled, creative, and proactive individual who loves Sport and is interested in the Gambling industry, to join our CRM team as a Marketing Executive and support our Betting products.

This role will be responsible for various tasks related to campaign orchestration, including but not limited to the following:

• Coming up with new promotional concepts.
• Content ideation.
• Testing, analysing and optimising.
• Automating communications and processes.
• Executing across Email, Push Message, SMS, Interstitial, and Inbox channels.

There is a requirement for evening and weekend coverage, usually dictated by the sporting calendar, which would be shared between the team and involve the below:

• Watching live Sport and promoting relevant and attractive betting opportunities, based on how the event is playing out.
• Re-targeting customers who have bet, or are betting, on certain matches or races and upselling to another market or event.
• Fulfilling promotions and sending credit notifications.
• Prioritise the customer experience by efficiently and accurately executing campaigns and promotions, resolving any queries from our Customer Service Team to ensure the customer receives the best service possible.

So, if you are passionate about creating impactful content, developing promotional ideas, and driving customer engagement, we would love to hear from you.
Responsibilities
Content Planning:
o Deliver content plans that integrate into customer lifecycle journeys.
o Map content distribution across various channels to maximise engagement and reach.
o Identify key sporting events suited for real-time marketing.
o Develop an awareness of evolving trends in the betting industry.
o Build relationships with Product, Trade, Brand, Customer Service, and Social Teams.
Content & Promotional Implementation:
o Develop innovative and effective content and promotional concepts.
o Create design briefs for graphic designers to ensure marketing content is appealing.
o Write compelling copy that captures attention and conveys the marketing message.
o Ensure the execution of CRM & promotional content is on time and to a high standard.
Marketing Execution & Communications:
o Utilise BI data models to identify the most effective channels for content distribution.
o Constantly refine content and communication strategies based on results and feedback.
o Ensure brand and tone of voice guidelines are always followed, and sign-off processes are always adhered to.
o Personalise channels and messaging based on audience segments and their preferences.
We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.
Skills & Experience

FEEL VALUED

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.
  We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

• Coming up with new promotional concepts.
• Content ideation.
• Testing, analysing and optimising.
• Automating communications and processes.
• Executing across Email, Push Message, SMS, Interstitial, and Inbox channels