Marketing Executive (Bilingual) at Crimson Education

Singapore, Singapore, Singapore -

Full Time

Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

0.0

Posted On

16 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Bilingual, Digital Marketing, Social Media Marketing, Marketing Automation, Webinar Management, Project Management, Design Skills, Time Management, Lead Generation, Conversion Optimization, Chinese Writing Skills, Visual Branding, Customer Obsession, Growth Mindset, Industry Knowledge, Collaboration

Industry

Education Management

Description

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives? Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here. To support our students, we have built / purpose for the role This is a hybrid full-time position, based in Singapore. The ideal candidate will be able to build rapport easily, be customer-obsessed, and have a growth mindset. Regret there is no visa sponsorship available for this role. What are the main responsibilities for this role? Supporting the development of Crimson’s Singapore Chinese Marketing strategy with a focus on increasing lead generation and conversion. Keeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere. Designing and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets and Wechat/ Red/Facebook/Instagram/Google campaigns. Marketing automation tasks including building and scheduling social media posts and other campaign materials. Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars once a week, and reporting on webinar performance. Organising backend logistics for webinar or event setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars or events you manage and completing post-webinar performance reports and close-out tasks in a timely manner. Working closely with the SG sales and marketing team to provide necessary assets and adapt global assets for SG marketing opportunities at all sales funnel levels. Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth. Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit SG branding and buyer persona. Strong Chinese writing skills and a good sense for visual branding and design. Strong time management skills and the ability to work in a fast-paced environment. What skills and experience are required? Proficiency in English and Mandarin reading, writing and speaking skills is essential. Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space. Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie. Knowledge of project management, marketing automation platforms and social media marketing tools a plus Ability to work flexible hours when necessary Why work for Crimson? Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)! Psychologist on staff Insightful fireside chats and workshops to help support our high-performing and ambitious team Radical Candor is a feedback approach we live by We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely! If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you! Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.

Responsibilities

The Marketing Executive will support the development of marketing strategies focused on lead generation and conversion while managing various digital marketing campaigns. They will also oversee webinar campaigns and collaborate with the sales and marketing team to adapt global assets for local opportunities.