REQUIREMENTS

• Bachelor’s degree (minimum 2:1) with strong academic performance (A Levels: 2 As and 1 B).
• Proven experience in marketing, ideally within the B2B or events sector (preferred but not essential).
• Proficiency in digital marketing techniques, tools, and platforms.
• Strong project management, organisational, and analytical abilities.
• Excellent written and verbal communication skills.
• Creative thinker with a commercial mindset and keen attention to detail.
• Familiarity with marketing automation tools, SEO/SEM, Google Analytics, and WordPress (preferred).

ABOUT THE ROLE

We are seeking a creative and motivated Marketing Executive to plan and execute impactful marketing campaigns within the B2B conferences and events space. This role focuses on driving qualified sales leads, revenue, and audience engagement through online, email, and partnership strategies. You will play a key part in promoting market-leading events and content, ensuring high levels of brand visibility and business success.

KEY RESPONSIBILITIES

• Develop and implement targeted marketing strategies and campaigns for B2B conferences and events.
• Conduct market research to assess trends, competition, and brand performance within key industries.
• Create compelling marketing content for multiple channels (email, websites, social media, etc.) to promote events and drive audience engagement.
• Manage and grow email databases to support lead generation and attendance.
• Analyse and optimise campaign performance, reporting on ROI and event-driven sales revenue.
• Collaborate with internal teams and external vendors to produce promotional materials and ensure consistent branding for conferences and events.
• Leverage digital marketing tools, including WordPress, email platforms, and analytics, to enhance campaign outcomes.
• Engage with target audiences across social media and respond to inquiries to build strong community connections.