We have a fantastic opportunity for a creative, motivated and experienced marketing professional to join our exceptional Student Recruitment Marketing team as a Marketing Executive.
This role will support the College’s strategic priorities by leading on the planning and delivery of marketing campaigns that drive learner recruitment across all departments.

EDUCATION & TRAINING

• GCSE 4 – 9 or equivalent level 2 qualification in Maths or be prepared to pass a test before the interview to demonstrate level 2 ability and then if appointed achieve within an agreed timescale
• GCSE 4 - 9 or equivalent level 2 qualification in English or be prepared to pass a test before the interview to demonstrate level 2 ability and then if appointed achieve within an agreed timescale
• Degree or professional qualification in Marketing, Digital Marketing, or related field (e.g., CIM, IDM)
• Educated to Level 3 or above in a relevant subject (e.g., Marketing, Communications, Media, Business)

EXPERIENCE

• Experience in delivering marketing campaigns across multiple channels (including digital and print)
• Experience creating and managing social media and website content
• Experience working to support recruitment or promotional targets
• Experience using content management systems (CMS), email marketing tools or CRM platforms
  For an informal discussion about the role, please email recruit@bradfordcollege.ac.uk
  We reserve the right to close this vacancy early depending on the level of interest and number of applications so early application is advised.

• Plan, develop and deliver targeted marketing campaigns to promote adult learning, CPD and apprenticeship provision.
• Work with curriculum and business development teams to understand priorities, learner profiles, and recruitment goals.
• Manage digital and print advertising activity for adult and apprenticeship recruitment.
• Support college events, job fairs, employer forums and community outreach initiatives.
• Create and maintain campaign calendars, ensuring alignment with key enrolment periods and recruitment targets.
• Develop engaging, audience-specific content for websites, social media, email campaigns, flyers, and brochures.
• Produce learner and employer case studies to showcase impact and success stories.
• Draft copy for external communications including press releases, course spotlights, and employer newsletters.
• Support SEO, PPC and paid social activity focused on adult and apprenticeship audiences.
• Use analytics tools (e.g. Google Analytics, CRM) to monitor campaign performance and optimise accordingly.
• Maintain up-to-date, relevant content on the College website relating to adult and apprenticeship provision.
  For the full job description and person specification, please